- Aggressive Styling and a Smart Cabin in the S06
- S07: Family Comfort Meets Smart Tech in a Sleek Design
- S09: Smart Luxury at Its Peak
Saudi Arabia’s rapidly evolving automotive market is welcoming a new Chinese contender, as SOUEASTEgypt SoueastKuwait SoueastUAE Soueast prepares to officially launch its first models in the Kingdom.
SOUEAST enters the market as an ambitious automotive brand offering well-rounded models tailored for different lifestyles. The S06 SUV impresses with its sporty presence and advanced tech features, while the S07 excels as a family-friendly crossover blending spacious comfort with intelligent connectivity. At the higher end, the luxurious S09 brings premium materials and robust performance to drivers seeking sophistication. Overall, these models reflect SOUEAST's thoughtful approach and commitment to quality, positioning the brand strongly within the Saudi market.
Known for its cutting edge technology and youthful design language, the brand is entering the scene with confidence, led by the versatile S06 SUV and followed by the S07 and S09.
Together, these models aim to meet the needs of tech savvy drivers, modern families, and luxury seekers alike. Packed with advanced features in performance, comfort, and safety, SOUEAST’s arrival marks a bold beginning for a brand driven by ambitious vision and innovation.
Aggressive Styling and a Smart Cabin in the S06
The S06 stands out with an exterior design inspired by the stance of a tiger, featuring a bold front fascia with sharp lines and a sporty grille that projects confidence. Its connected LED headlights enhance the modern aesthetic, while the 20 inch alloy wheels add a dynamic presence on the road. A hidden exhaust system contributes to the sleek, streamlined profile, and the panoramic sunroof elevates the sense of space and openness inside the cabin.
Inside, the S06 blends intelligence with advanced tech. At the center of the dashboard sits a massive 15.6 inch display powered by the Snapdragon 8155 chip, ensuring smooth performance and user-friendly interaction. It supports both Apple CarPlay and Android Auto, and is paired with a premium SONY sound system featuring 9 speakers. Multilingual voice control, including Arabic, makes the cabin more intuitive and interactive for diverse users.
Comfort features are equally impressive, with power-adjustable front seats 6 way for the driver and 4 way for the passenger, both equipped with heating and ventilation functions. The S06 also includes customizable ambient lighting, a 50W wireless fast charger, and a center console that offers both cooling and heating capabilities. With 32 smart storage compartments and foldable rear seats that allow for a reclining position, the S06 creates a flexible and comfortable environment for everyday driving.
On the safety front, the S06 comes equipped with an advanced suite of L2 intelligent driving assistance systems. These include Adaptive Cruise Control (ACC), Traffic Jam Assist (TJA), and Integrated Cruise Assist (ICA), along with essential features like Autonomous Emergency Braking (AEB), Lane Departure Warning, High Beam Assist, and a 540 degree panoramic camera that provides complete visibility, even underneath the chassis.
S07: Family Comfort Meets Smart Tech in a Sleek Design
The SOUEAST S07 is a family focused crossover that measures 4724 mm in length and offers a spacious cabin with seating for seven passengers. A large panoramic sunroof enhances the sense of openness inside, while the exterior design blends elegance and technology, featuring a digital front grille and extended LED lighting. The SUV rides on wheels as large as 20 inches, providing added stability and a bold visual stance.
Inside the cabin, the S07 delivers a high tech, entertainment rich experience. It comes equipped with a 12.3 inch digital instrument cluster and an additional infotainment screen in the center console. The Sony sound system with 8 speakers ensures immersive audio, while voice control and full support for Apple CarPlay and Android Auto enhance connectivity and ease of use. Additional highlights include a tri zone climate control system, wireless charging, and power adjustable seats with memory and heating functions.
Powertrain options include both 1.5 liter and 1.6 liter turbocharged engines paired with either a DCT or an 8 speed automatic transmission. Buyers can choose between front wheel drive or intelligent all wheel drive, depending on the trim. Safety features are comprehensive, including Adaptive Cruise Control (ACC), Autonomous Emergency Braking (AEB), Forward Collision Warning (FCW), Lane Keeping Assist (LKA), a 540 degree panoramic camera, and Bosch’s advanced electronic stability control system.
S09: Smart Luxury at Its Peak
The S09 stands as the most luxurious model in the SOUEAST lineup, combining futuristic design with bold presence. At the front, it features a distinctive U-shaped grille and programmable LED lights that create a light show on startup. Measuring 4858 mm in length, the S09 offers a spacious cabin that accommodates five or seven passengers, depending on the configuration.
Inside, the vehicle is equipped with a dual screen setup that includes a 15.6 inch infotainment screen and a 10.25 inch digital display. It offers ultra fast wireless charging, interactive voice control supporting six languages, and leather seats with electric adjustment, ventilation, and heating. The cabin also features dual zone automatic climate control with a CN95 air filter and air purification system.
In terms of performance, the S09 is powered by a 2.0 liter turbocharged engine producing 187 kW and 390 Nm of torque. It accelerates from 0 to 100 km/h in under 8 seconds and features a smart all wheel drive system that adapts to changing road conditions. The SUV also includes over 10 advanced driver assistance systems, such as blind spot monitoring, lane change assist, and rear collision warning, placing it firmly among the top contenders in the intelligent luxury SUV category.
