- Huge space and a concept beyond the “traditional showroom”
- Focus on transparency and a smooth buying journey
- More than a showroom – professional storage for special cars
- A launch event that mirrors the brand’s identity and ambition
- Management vision – a luxury experience for pre-owned cars
- A fully integrated buying experience at the new Al Quoz site
- The new showroom’s impact on the UAE luxury car market
Dubai continues to strengthen its position as a regional capital for luxury car enthusiasts, with new showrooms offering the latest in automotive technology and design. In the middle of this competitive landscape, Approved Automotive has taken a major step by launching a new flagship showroom spanning 120,000 square feet in Al Quoz, setting a fresh benchmark for the pre-owned luxury car market in the UAE.
Since its debut in 2023, Approved Automotive has rapidly evolved from a new name into a leading destination for luxury car fans. With this massive facility, the company reinforces its ambition to become the first stop for anyone looking for their dream car in the high-spec premium segment.
Huge space and a concept beyond the “traditional showroom”
The uniqueness of this new project is not just in its impressive numbers, even though 120,000 square feet is enough on its own to attract attention. The real difference lies in how the showroom itself has been conceived. The new premises have been designed as a multi-dimensional, integrated automotive space rather than just a row of cars lined up under bright lights.
The showroom is spread across two levels, allowing more than 200 luxury cars to be displayed at once while still preserving generous movement space for visitors.
The interior finishes and façades have been executed with a premium touch that reflects the identity of the brands inside, from Mercedes-Benz, BMW and Porsche to Ferrari, Lamborghini, Bentley, Rolls-Royce, Land Rover and more.
Approved Automotive embraces the idea of an “immersive space,” where the customer lives a full visual and emotional experience, rather than just going through a quick buy-and-sell transaction.
This design places the showroom in a completely different category from conventional pre-owned car dealerships and brings it closer to the feel of official luxury-brand galleries, but with a model mix that only a multi-brand specialist can offer.
Focus on transparency and a smooth buying journey
Approved Automotive states clearly that its goal is not only to display rare or expensive cars, but to deliver a clear, comfortable journey for the customer from the moment they enter the showroom to the handover of the car and beyond.
Key pillars of the buying experience include:
Every car undergoes a meticulous preparation process at the in-house detailing and care centre to ensure it is ready both visually and mechanically.
This care centre is one of the largest XPEL-authorised destinations in the Middle East, which means customers can get top-tier paint protection, film and surface care solutions in the same place.
A firm commitment to transparency in presenting each car’s history, specifications, price and warranty coverage, reducing the usual anxiety associated with buying a pre-owned luxury car.
In this way, the company aims to “redefine” the experience of buying a pre-owned luxury car in the UAE so that it approaches the level of buying a new car from an official dealer, while still offering a broader variety of brands and models.
More than a showroom – professional storage for special cars
One of the standout features of the new facility is its car storage service, offered within a clean, secure, monitored and climate-controlled environment. It is aimed at owners of rare, classic or exotic vehicles who need a professional place to keep their cars.
This service adds a new dimension to Approved Automotive’s role, transforming it from a simple buying and selling destination into a long-term partner for collectors and high-end fleet owners who care deeply about maintaining their vehicles in top condition all year round.
A launch event that mirrors the brand’s identity and ambition
The grand opening event was designed to reflect exactly the spirit Approved Automotive wants to bring to the market, with customers, partners and members of the car community in attendance, in an atmosphere that blended luxury with entertainment.
The event featured a ribbon-cutting ceremony, music and a DJ, and a high-end lounge-style environment to create a special experience for guests.
Interactive racing simulators were provided for fans of virtual driving, adding an extra layer of fun and engagement to the evening.
Most importantly, the showroom floor was graced by true “exotic royalty” such as the Bugatti Chiron, Shelby Cobra, Ferrari SF90 and Lamborghini Aventador, underlining the extreme luxury identity of the new space.
All of this made the opening feel more like a high-end automotive and motorsport gathering than a conventional showroom launch.
Management vision – a luxury experience for pre-owned cars
Luke Ferrara, CEO and Co-Founder of Approved Automotive, emphasizes that the goal is to “redefine the pre-owned luxury car experience” in the UAE by combining an unparalleled selection of vehicles with a seamless and transparent buying and selling journey.
Through this vision, the showroom promises that every visitor will enjoy:
Specialist guidance from the “Approved Ambassadors” team, who act more as advisors than traditional salespeople.
Multiple aftersales options, from warranties and service contracts to bespoke detailing and paint protection solutions.
Access to a detailing and protection centre equipped with XPEL technologies, ensuring each car can leave the showroom looking as close to new as possible.
With this approach, the service goes far beyond the idea of simply “selling a car” towards building a long-term relationship with the customer and their vehicle.
A fully integrated buying experience at the new Al Quoz site
The new Al Quoz location focuses on combining the pre-purchase and post-purchase phases of the customer journey, giving equal importance to comfort, entertainment and technical support.
Key elements offered by the showroom include:
The “Late Late Show(room)” concept, with extended Wednesday opening hours until 11 pm to match the work schedules and lifestyle of customers who cannot visit during typical business hours.
A premium lounge environment, designed to welcome customers in relaxing surroundings that feel more like a private club than a standard reception desk.
Interactive racing and driving simulation zones that allow visitors to enjoy a virtual performance and driving experience.
Expert guidance from Approved Ambassadors specialising in different brands, helping each customer choose the car that best fits their needs.
Comprehensive warranty, service and maintenance packages to boost confidence among buyers of pre-owned luxury vehicles.
Tailored detailing and care packages for owners who want to keep their cars at the highest levels of cleanliness and visual protection.
This experience is further supported by the Approved Aftercare program, which aims to build long-term relationships with customers through service solutions designed specifically for them, rather than generic, one-size-fits-all bundles.
The new showroom’s impact on the UAE luxury car market
With the capacity to host more than 200 luxury cars, an advanced care centre, storage services and a fully integrated customer journey, the new showroom firmly establishes Approved Automotive as a major player in the UAE’s luxury car market.
It raises customer expectations of what a pre-owned car showroom should be, shifting competition from just price toward the overall experience.
It strengthens buyer confidence in the pre-owned luxury segment through transparency, quality standards and strong aftersales support.
It positions the brand for sustained growth through 2026 and beyond, backed by a growing customer base and a stronger reputation across the region.
Ultimately, this showroom is not merely a physical expansion in space, but a strategic move that reshapes how the market approaches pre-owned luxury vehicles and once again places Dubai at the forefront of cities offering the highest standards of experience for customers and car enthusiasts alike.
