- Design Boldness vs Practical Elegance
- Cabin and Advanced Technology
- Suspension and Driver Assistance Technologies
- Pricing and Launch Timeline
The Munich Auto Show 2025 captured the attention of car enthusiasts with a striking comparison between two SUVs that represent the peak of luxury electric innovation. BMWUAE BMWBahrain BMWKSA BMWOman BMWQatar BMWEgypt BMWKuwait BMW unveiled its all new iX3, built on the futuristic Neue Klasse platform, while Mercedes showcased the GLC EV equipped with advanced EQ technology, entering the market as an indirect successor to the EQC. This head to head competition highlights two distinct philosophies: BMW focuses on technology and clean design, while Mercedes bets on visual luxury and bold interior innovation.
Design Boldness vs Practical Elegance
Mercedes took a daring approach with the GLC EV, giving it a fresh front fascia dominated by a massive illuminated grille featuring 942 squares lit by 140 individual LEDs. The SUV also carries new star shaped daytime running lights to emphasize brand identity, while at the rear it sports matching LED taillights and a dual roof spoiler that reinforces its sporty character. It is a design that commands attention, whether admired for its flair or criticized for being over the top.
BMW, on the other hand, presented the iX3 with a calmer and more refined look. The company focused on aerodynamics, achieving an impressive drag coefficient of 0.24 for a vehicle in this class. With its clean lines and understated styling, the iX3 positions itself as a practical choice that blends elegance with efficiency, avoiding excessive visual drama.
Cabin and Advanced Technology
Mercedes GLC EV
39 inch MBUX Hyperscreen spanning the entire width of the dashboard
Advanced panoramic glass roof that can switch from transparent to opaque in 9 segments
Ambient interior lighting with an option of 162 illuminated stars on the roof for a luxurious atmosphere
Minimalist interior design featuring circular air vents, a floating console with wireless chargers, and cup holders
BMW iX3
New iDrive system with a large central display
Advanced Operating System X with over the air updates
Panoramic head up display projecting key driving data directly into the driver’s sightline
Snapdragon Ride Pilot technologies, including automatic lane changes, hands free highway driving, and smart parking assistance
Suspension and Driver Assistance Technologies
Mercedes GLC EV
Battery: 94 kWh
Power: 483 hp (GLC 400 4MATIC with dual motors)
Range: up to 713 km WLTP
Charging: DC fast charging up to 330 kW (adds 300 km in 10 minutes)
Suspension: S-Class derived Airmatic air suspension with rear axle steering and road sensing via Google Maps
Brake regeneration: up to 300 kW with four selectable levels
BMW iX3
Motors: Dual setup (rear asynchronous, front synchronous)
Power: 463 hp
Torque: 645 Nm
Range: up to 800 km WLTP (around 640 km EPA)
Charging: 800 volt architecture with up to 400 kW capacity (adds 370 km in 10 minutes)
Drivetrain tech: Sixth generation eDrive with new cylindrical cell batteries
Electronic control: Four ultra fast processors coordinating steering, braking, and energy management
Pricing and Launch Timeline
Mercedes plans to release the GLC EV to global markets in the first half of 2026, with pricing details to be announced individually for each region. BMW, on the other hand, will begin production of the iX3 at its Hungary plant in early 2026, with deliveries starting in Europe by spring and reaching the United States by summer. The new iX3 is expected to launch with a starting price of under 60,000 USD (220,000 AED), while a single motor version is planned for 2027, priced below 55,000 USD (202,000 AED) and offering a driving range of up to 480 kilometers.
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