- Where Did This Project Come From and Why Is It Special?
- Is It a Disguised Porsche?
- Technical Features and Potential Performance
- Importance of the Reveal and Impact on the Electric Sports Car Market
- Future Expectations and Launch Timing
German automaker Audi, one of the leading brands in luxury and sports cars, is set to reveal an exciting new sports car concept this fall. The vehicle, provisionally named "TT Moment 2.0," is not a traditional new model of the classic TT series—which ended production in 2023—but represents a significant evolution that could bring Audi back into the electric sports car arena with a fresh face combining performance and innovation.
Where Did This Project Come From and Why Is It Special?
Audi ceased production of the TT series in 2023 after an impressive two-decade run. Since then, rumors and speculation about the TT’s return or a new sporty successor carrying its spirit in performance and design—but with modern technology—have been rife.
Official information from Audi’s CEO, Gernot Döllner, indicates that the upcoming car will not be a new TT in the conventional sense, but rather a "TT Moment 2.0"—meaning a new moment or generation of the sports car. According to his statement to Germany’s Bild newspaper, the car will be officially unveiled at the Munich Auto Show, expected this fall.
Is It a Disguised Porsche?
One of the most intriguing aspects accompanying this reveal is the possibility that the new car will be based on the Porsche 718 Electric platform, meaning Audi could share technical foundations with Porsche for this new sporty model.
Audi and Porsche, both part of the Volkswagen Group, commonly share platforms and technology, so it is not unusual for vehicles to be built on the same base but redesigned to reflect each brand’s identity. Spy shots and prototype testing of a pre-production vehicle clearly based on the forthcoming Porsche 718 Electric have increased speculation supporting this theory.
If confirmed, the new Audi model would be slightly larger than the previous TT and resemble a coupe in the style of the A5, featuring a sleek, modern design that preserves Audi’s sporty character despite being built on Porsche’s platform.
Technical Features and Potential Performance
With limited information available, it is believed Audi intends to launch the car as a fully electric vehicle in line with its future sustainability and advanced technology goals. The Porsche 718 Electric platform is facing technical challenges, particularly battery-related issues, which have postponed its launch until 2027. The new Audi is expected to surpass the previous TT in power and acceleration, especially with the availability of an all-wheel-drive system and dual electric motors.
According to Döllner’s remarks, the car will blend the sporty performance of the TT segment with the higher sporty standards of the R8, aiming to position it as something “in between” these models. This opens the way for a mainstream sports car that attracts enthusiasts seeking high performance without venturing into the supercar price and territory.
Importance of the Reveal and Impact on the Electric Sports Car Market
Audi’s introduction of this vehicle will send a clear signal about the brand’s strategy to balance sporty performance with green electric mobility. Major automakers are racing to deliver sports vehicles that are environmentally friendly and technologically advanced while retaining their passionate, sporty spirit.
Given the TT’s production halt, the "TT Moment 2.0" will allow Audi to reclaim its position in the rapidly evolving sports car market, enhancing its competitiveness against Porsche itself and other brands that have moved into electric sports cars such as Tesla, Mercedes AMG EQ, and BMW’s i-series.
Future Expectations and Launch Timing
The official unveiling is anticipated at the Munich Auto Show this fall, alongside more technical and detailed disclosures. Production may begin in about two years if Audi successfully resolves the technical challenges related to batteries and other vehicle components.
The car is expected to feature advanced sports specifications, including dual-motor electric drive, an extended driving range supported by fast-charging capabilities through modern ports, and a modified suspension system designed to provide a dynamic and sporty driving experience despite its fully electric powertrain.
