Audi Unveils a Steering Wheel Free Concept Redefining Future Mobility in Saudi Arabia

AudiUAE AudiKSA AudiEgypt AudiQatar AudiOman AudiKuwait AudiBahrain Audi pushes innovation into a new era with a fully electric concept car that treats driving as an option rather than an obligation. By removing the steering wheel entirely when advanced autonomous systems are activated, the concept shifts away from traditional ideas of car design and transforms into a mobile luxury space. This vision aligns with the evolving lifestyle in Saudi Arabia and the UAE, where users increasingly seek a blend of premium comfort and effortless long distance travel.

Redefining Cabin Comfort with a New Interior Philosophy

Audi reshapes the entire cabin experience through a concept that replaces the idea of a traditional “car seat” with a lounge like environment on wheels. Once autonomous mode is engaged, the steering wheel, pedals, and displays retract into the dashboard, creating an open space that stretches toward the windshield, turning the interior into a relaxing lounge rather than a conventional cabin.

The four individual seats enhance this refined atmosphere, featuring calm lines and premium materials that elevate visual comfort and reduce clutter. Digital interfaces project information onto wooden surfaces instead of traditional screens, resulting in a sophisticated and harmonious tech experience.

Audi takes this philosophy even further with an augmented reality control interface. Passengers wear special glasses that display floating digital elements inside the cabin, which can be operated through simple gestures. This transforms interaction into something closer to an AR gaming experience, adding fluidity and immersion to the journey. Passengers can work, enjoy entertainment, or simply socialize while autonomous systems take full control, bringing the experience remarkably close to what Audi once described as a “private jet for the road.”

Advanced Electric Performance Tailored for Saudi Roads

Audi doesn’t rely on futuristic design alone; it builds this concept on a highly advanced electric architecture engineered for the long distances commonly traveled across the Kingdom. The vehicle is based on the PPE platform co developed with PorscheUAE PorscheBahrain PorscheEgypt PorscheKSA PorscheOman PorscheQatar PorscheKuwait Porsche, delivering high performance suitable for both daily driving and extended journeys.

Key Electric Specifications:

• A battery with a capacity of around 100 kWh positioned between the axles for enhanced stability.

• Dual electric motors on the front and rear axles for a fully electric quattro all wheel drive system.

• A total output of up to 325 kW and 720 Nm of torque.

• A driving range exceeding 600 km according to Audi’s estimates, ideal for intercity travel in Saudi Arabia.

• Ultra fast charging capability of up to 270 kW enabled by an 800 volt architecture.

• Ability to add more than 300 km of range in just ten minutes.

• Charging from 5% to 80% in under 25 minutes.

The concept also incorporates an adaptive air suspension system with variable dampers and 22 inch wheels, offering stability on highways and confidence on light off road desert paths. This combination ensures a flexible driving experience that aligns with the growing popularity of outdoor trips and desert adventures across the Kingdom.

A New Lifestyle for Adventure and Luxury Enthusiasts

This concept caters to drivers seeking a blend of ultimate luxury and genuine adventure capability. The Audi activesphere arrives as an elegant crossover coupé featuring a rear section that transforms into an open cargo bed similar to a compact pickup ideal for carrying mountain bikes, camping equipment, or outdoor gear. This approach aligns perfectly with the growing outdoor culture in Saudi Arabia, from camping in the deserts around Riyadh to exploring the southern mountains, as well as visiting emerging destinations like NEOM and the Red Sea.

Although still a conceptual model, the vehicle showcases a future where the steering wheel may disappear for most of the journey, while the cabin evolves into an intelligent personal space. It promises a refined mobility experience that aligns with Saudi Arabia’s vision for cities and sustainable transportation solutions.