- All Units Sold in Record Time
- A Record Price Reflecting True Luxury
- Impressive Performance with Advanced Engineering
- Exceptional Luxury in the Cabin
- The Future of BMW’s Limited Editions
BMW stunned car enthusiasts worldwide in May with the unveiling of the all new Speedtop, a masterpiece of design that recalls the Bavarian brand’s most iconic eras. At a time when some believe BMW’s modern styling has lost part of its classic appeal, the Speedtop reignited passion among fans with its unique blend of elegant lines, exclusive details, and exceptional German craftsmanship. It came as no surprise that this work of automotive art was met with huge demand from the moment it debuted, especially with its first public appearance taking place on the shores of Italy’s prestigious Lake Como, a venue renowned for hosting the world’s most glamorous automotive events.
All Units Sold in Record Time
BMW CEO Oliver Zipse revealed during a recent earnings call that all 70 planned units of the Speedtop were sold out, noting that demand was so intense the sales were completed immediately after the official unveiling. This swift response from customers proves that BMW still has the ability to deliver models that captivate enthusiasts and spark an irresistible desire to own, especially when it comes to limited editions that blend powerful performance with exclusive appeal.
This remarkable success also highlights the importance of exclusivity in the luxury automotive world, where wealthy buyers strive to acquire rare models that add both emotional and financial value to their collections. In just a matter of hours, the Speedtop became a new icon in BMW’s history and will likely stand as a benchmark for the success of future special editions.
A Record Price Reflecting True Luxury
Although BMW has not officially announced the exact price, Oliver Zipse revealed that the Speedtop was sold within a price range the company had never reached before. According to BMW Blog, the price is estimated to have started at around 500,000 euros, which is roughly 2,020,600 AED, placing it among the most expensive and exclusive models ever produced by the brand.
This premium price brings to mind the limited Skytop model, of which only 50 units were built, known for its exceptional luxury and craftsmanship. However, with its exclusivity and limited production run, the Speedtop offers buyers an even greater sense of distinction and uniqueness.
Impressive Performance with Advanced Engineering
The Speedtop is built on BMW’s 8 Series platform, giving it a commanding presence on the road and a well balanced chassis that delivers a smooth yet sporty driving experience. Power comes from a 4.4 liter twin turbo V8 engine sourced from the M8 Competition, producing an impressive 617 horsepower and 750 Nm of torque. These figures translate into thrilling acceleration and instant responsiveness, making the car a perfect match for enthusiasts who crave speed and dynamic handling.
While its exterior design may suggest a four seat layout, the Speedtop is in fact a two seater, reinforcing its identity as a luxury weekend grand tourer crafted for exclusive driving experiences.
Exceptional Luxury in the Cabin
The allure of the Speedtop goes beyond its impressive performance, extending to the fine details within its cabin and storage areas. The car features a luxurious rear luggage compartment lined with premium natural leather, complemented by elegant ambient lighting that adds a refined touch to the interior atmosphere. To complete the experience, the Speedtop comes with an exclusive set of travel bags from the renowned Italian brand Schedoni, crafted specifically to match the car’s design and color scheme.
The Future of BMW’s Limited Editions
The swift success of the Speedtop reflects BMW’s clear commitment to expanding its portfolio of exclusive vehicles. Silvia Neubauer, Vice President of Customer, Brand, and Sales at BMW M, confirmed that the company has received the green light to develop more limited production models similar to the Skytop and Speedtop. This direction paves the way for a lineup of distinctive vehicles aimed at enthusiasts who value uniqueness and exclusivity, particularly in global markets such as the GCC region, where luxury and rarity hold exceptional appeal.
