CarteaNewsAutomotive WorldCamry Leads Again in 2025: Why Toyota Remains Saudi Arabia’s Top Choice Amid Growing Competition

Camry Leads Again in 2025: Why Toyota Remains Saudi Arabia’s Top Choice Amid Growing Competition

Tamara Chalak
Tamara Chalak
2025-10-11
contents

Despite a surge of Chinese and Korean makes on the Saudi market in recent years, the Toyota Camry continues to dominate as the country’s best-selling car. This reflects lasting consumer confidence in Japanese reliability, hassle-free servicing, and stellar resale value. This extended report breaks down the sales results for H1 2025, analyzes why Camry stays ahead and what rivals are catching up, then explores local market trends with a real-world ownership story.

Saudi Car Market Highlights (2025)

  • Car sales in the first half of 2025 exceeded 412,920 units—a 10% rise versus 2024.

  • Mid-size sedans led the market, beating SUVs in popularity (unlike many global trends).

  • Toyota Camry topped sales with 23,953 units, followed by Hyundai Accent and Kia Pegas.

  • Japanese and Korean brands dominate, but Chinese names (Geely, Changan, MG) are rising steadily.

  • Toyota Corolla and RAV4 also posted strong numbers, while pickups (Hilux) remain popular outside cities.

  • Commercial brands like Isuzu made the Top 10 thanks to strong fleet demand.

Top 10 Selling Cars in Saudi Arabia — H1 2025

Rank

Model

Units Sold

1

Toyota Camry

23,953

2

Hyundai Accent

19,081

3

Kia Pegas

15,528

4

Hyundai Elantra

13,066

5

Toyota Hilux

12,641

6

Toyota Corolla

12,278

7

Toyota RAV4

11,003

8

Ford Taurus

10,458

9

Isuzu N-Series

9,687

10

Suzuki Dzire

9,299

Why Camry Wins—and Saudi Market Insights

  • Long-term reliability and practical design set Camry apart from rivals.

  • Hybrid engine options and excellent fuel economy make Camry a top pick for families and businesses.

  • Servicing and parts supply are strong across the country, surpassing lower-cost brands.

  • Mid-size sedans beat SUVs in Saudi due to price and lower running costs.

  • While Chinese brands continue to expand, Saudi consumers wait for proven reliability before switching loyalty.

“Japanese vs. Chinese—A Durability Test in Riyadh”

A Saudi family shares their story: the father chose a new Camry—despite the higher price—while his son opted for a Changan due to attractive finance offers and tech. After a year, differences became clear: Camry excelled in AC performance, fuel savings, dealer support, and resale. The family concluded that Dad’s choice paid off, even as tech-savvy Chinese brands improve.

Top Camry Features Saudi Buyers Love

  • Strong engine (V6 available), excellent fuel economy.

  • Spacious cabin and advanced safety suite (parking sensors, 360 cams, assist tech).

  • Five-year/100,000 km warranty and full dealer network coverage.

  • Resale value remains higher than any peer.

  • Wide selection of trims and engines to suit personal and corporate needs.

Market Rivals—How They Compete

Model

Key Selling Point

Approximate Price

Hyundai Accent

Great efficiency

SAR 61,000 – 74,000

Kia Pegas

Low price, features

SAR 53,000 – 68,000

Hyundai Elantra

Modern style, tech

SAR 71,000 – 90,000

Toyota Hilux

Truck capability

SAR 85,000 – 125,000

Ford Taurus

Turbo power, comfort

SAR 95,000 – 130,000

Changan Alsvin

Affordable, Chinese tech

SAR 49,000 – 65,000

Rapid Shifts and Emerging Trends

  • Chinese brands (MG, Geely, Changan) are steadily taking market share—second choice for many buyers.

  • Japanese and Korean firms have doubled down on style and safety because consumers now value trust over gadget lists.

  • The hybrid/EV segment is growing slowly, but is projected to grow much stronger over the coming years.

Buyer Tips for New Saudi Customers

  • Prioritize reliability and easy maintenance above all.

  • Always test cars in true Saudi conditions (heat, AC performance, road durability).

  • Finance deals may be tempting; don’t sacrifice build quality for price.

  • Keep all warranty documents and judge dealers by their service network.

  • Watch for quick model updates: the market is evolving quickly.

The Toyota Camry remains Saudi Arabia’s icon for 2025, thanks to dependable engineering, advanced safety, and service support that outpaces all rivals. Even as Chinese and Korean brands boost innovation and challenge market norms, Saudi buyers continue seeking the ideal balance of tradition, trust, and new tech.


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Tamara ChalakTamara Chalak
Chief editor information:

Tamara is an editor who has been working in the automotive field for over 3 years. She is also an automotive journalist and presenter; she shoots car reviews and tips on her social media platforms. She has a translation degree, and she also works as a freelance translator, copywriter, voiceover artist, and video editor. She’s taken automotive OBD Scanner and car diagnosis courses, and she’s also worked as an automotive sales woman for a year, in addition to completing an internship with Skoda Lebanon for 2 months. She also has been in the marketing field for over 2 years, and she also create social media content for small businesses.