When Will The Saudi Ceer Car Be Released 2026
A new era in Saudi Arabia's automotive sector is emerging as the launch of the first fully - Saudi electric car approaches. This car belongs to the brand "Ceer", established with the support of the Public Investment Fund and in partnership with global players like BMWUAE BMWEgypt BMWOman BMWBahrain BMWKuwait BMWQatar BMWKSA BMW and Foxconn. It's the first Saudi brand dedicated to electric vehicle manufacturing. This is a historic turning point, not only for the local car market but also for the national industrial economy, which is diversifying in line with Saudi Vision 2030 goals.
From Concept to Factory
The "Ceer" project was announced in late 2022, attracting wide attention from citizens and international observers. It represents Saudi Arabia's first practical attempt to build a modern car industry at home, embracing clean and future - oriented technologies.
The company built its main manufacturing plant in King Abdullah Economic City. The factory aims to have an annual production capacity of about 150,000 cars at full capacity. Ceer has also created over 30,000 direct and indirect jobs in manufacturing, logistics services, and engineering, demonstrating its real contribution to the national economy.
When Will Ceer Cars Launch in Saudi Arabia?
James DeLuca, Ceer's CEO, confirmed that the first Ceer car will be unveiled in the Saudi market in Q4 2026 (October - December). He said trial production will start in mid - 2026 at the new factory, and car deliveries to customers will begin the same year.
He also stated that Ceer will start accepting pre - orders either at the end of 2025 or the beginning of 2026. This means Saudi consumers can reserve a car months before the official launch, similar to global car brands.
What Do We Know About the First Saudi Car Models?
Ceer is currently developing an electric sedan and an SUV, using BMW's engineering platforms and technologies. Foxconn is responsible for designing the car's electronic and software systems. These cars feature a modern exterior with European touches, focusing on passenger comfort and performance on Saudi roads.
They will be equipped with advanced driving systems, including driver - assistance systems, over - the - air software updates, smart charging systems, and an interior that combines family comfort and advanced technology, enabling them to compete with imported electric cars from Europe and Asia.
Significance for the Saudi Market and Local Consumers
Ceer's entry into the Saudi market is a major strategic development. It not only boosts local manufacturing but also provides consumers with a local option for electric cars that suit Saudi conditions, such as high temperatures, road types, and family needs.
A local electric car can reduce overall purchase and maintenance costs compared to imports. Additionally, government support for electric vehicles through charging infrastructure in Saudi cities makes this a more attractive option.
Engine and Technologies
Ceer cars are expected to use high efficiency electric motors generating between 200 and 400 horsepower, depending on the model. They will be equipped with a lithium ion battery capable of a range of up to 500 kilometers 311 miles per charge, placing them in the advanced category in terms of driving range.
The car will support fast charging, allowing an 80% charge in less than 30 minutes. It will also have smart air - conditioning for the Saudi climate, advanced navigation systems, and Arabic - language control interfaces, enhancing the driving experience.







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