- Why did Geely choose the DeepSeek R1 system?
- What will happen to Geely, Smart, and Volvo?
- Artificial Intelligence and Cars: What are the dimensions of this integration?
- How Does DeepSeek Help?
Artificial intelligence has become more widespread in cars, and Chinese engineers have introduced it a long time ago in their cars. Lately, they have decided to include the DeepSeek AI, but they’re planning to way beyond just controlling systems via voice command with it. Geely, which owns Volvo and Smart, announced last February that it had completed the integration of the DeepSeek R1 module into its cars' AI systems, making them smarter and more advanced. The goal of this process is to enhance human-machine interaction and develop autonomous driving systems.
Why did Geely choose the DeepSeek R1 system?
There are many types of advanced artificial intelligence, such as ChatGPT, OpenAI, and others. However, the DeepSeek, developed by the Chinese company of the same name, is capable of performing the same functions as established AI systems, but at a much better and more competitive price.
But what will this system add to Geely Group vehicles in the coming years? It won't just be an advanced voice assistant; it will also intervene in the vehicle's dynamics. In fact, the company's next step will be "distillation training," a process through which DeepSeek R1 will be used to enhance Geely's Xingrui module. Xingrui includes three core modules: linguistics, multimedia, and digital twin. It could become the beating heart of Geely's next generation of smart cars, controlling various components such as driver assistance systems and autonomous driving.
What will happen to Geely, Smart, and Volvo?
We still can’t predict the results of this collaboration between the giants, but throughout history, we have witnessed Chinese engineers quickly integrate their advanced technologies into new Chinese cars, so we’d expect upcoming models like the EX30 (which has Android Auto infotainment), or perhaps the Smart #1 and #3 models, or even the #5, with DeepSeek AI, but there’s no clear vision till now.
Artificial Intelligence and Cars: What are the dimensions of this integration?
Automotive industry observers know that Geely isn't the first company to attempt to integrate AI into its vehicles. Stellantis, for example, has already integrated ChatGPT into the infotainment systems of brands like DS and Peugeot in an effort to create a more natural interaction between the car and the driver. Volkswagen did the same in 2024, and in China, several other manufacturers have announced the use of AI in their vehicles, including Dongfeng (Voyah and Forthing), Changan (with its Qiyuan brand), GAC, and GWM.
How Does DeepSeek Help?
Automakers are expecting to improve some functions by integrating with DeepSeek, such as:
The vehicle will be able to understand commands more accurately with a more natural voice interaction
Achieve multi-round conversations and context understanding
The vehicle will be able to identify the driver’s intentions more accurately
Faster development iteration to continuously improve the AI model
This is just the beginning, and more Chinese brands are expected to integrate DeepSeek AI with their cars. Zeekr has announced the integration completion of its self-developed Kr AI model with DeepSeek R1, and that its cockpit assistant called AI Eva will be launched soon. Many other brands will be joining soon, and Chinese EVs will continue to beat out other EV brands, such as Tesla, as their sales are rapidly increasing.
