- Ford: Strong Performance in Saudi Arabia
- Ford Territory: Popular Crossover SUV
- Ford Ranger: King of Pickups
- Ford Explorer and Ford Taurus
- Conclusion
Ford: Strong Performance in Saudi Arabia
According to Cartea's May sales data, Ford recorded 2,861 units sold in Saudi Arabia with a 16.1% year-over-year decline. Despite the overall decline, Ford remains one of the top five brands in the Kingdom, driven by strong performances from the Ford Territory and Ford Ranger.
Ford Territory: Popular Crossover SUV
The Ford Territory recorded 1,009 units sold in May, making it one of Ford's best-selling models in KSA. The Territory is priced from approximately SAR 95,000 to SAR 115,000. It features a 1.8-liter turbocharged engine producing 190 hp, a 12-inch touchscreen, a 360-degree camera, and comprehensive safety features. The Territory's value proposition appeals to Saudi families seeking a modern crossover at a competitive price.
Ford Ranger: King of Pickups
The Ford Ranger recorded 994 units sold, making it one of the best-selling pickup trucks in Saudi Arabia. The Ranger is available with 2.0-liter and 3.0-liter diesel engines, with the top Wildtrak trim offering 250 hp and 600 Nm of torque. Prices range from approximately SAR 115,000 to SAR 185,000. The Ranger's off-road capability, towing capacity, and modern interior make it popular among both commercial buyers and outdoor enthusiasts.
Ford Explorer and Ford Taurus
The Ford Explorer (264 units, +23.5%) serves families needing three rows of seating, priced from approximately SAR 180,000. The Ford Taurus (220 units, -50.0%) is Ford's sedan offering, competing against the Toyota Camry and Hyundai Sonata in the full-size sedan segment.
Conclusion
Ford's diverse lineup serves multiple segments in Saudi Arabia. The Ford Territory offers crossover value, the Ford Ranger dominates the pickup segment, and the Ford Explorer serves large families. For buyers seeking American-style vehicles with strong dealer support, Ford remains a solid choice in the Kingdom.
