CarteaNewsChinese CarsJetour on Top of Tel Moreeb: What Do We Know About the SUV That Challenged Liwa’s Dunes?

Jetour on Top of Tel Moreeb: What Do We Know About the SUV That Challenged Liwa’s Dunes?

Ahd Kamal
Ahd Kamal
Published: 2026-01-12
Updated: 2026-02-26
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The Liwa dunes in Abu Dhabi’s Al Dhafra region assert themselves every winter as the toughest real world testing ground for four wheel drive vehicles in the GCC, with Tel Moreeb standing out as the most demanding and iconic challenge. Known for its steep inclines and harsh sandy face, the dune has become a true benchmark for any SUV’s ability to handle desert terrain, far removed from theoretical figures or controlled test conditions. Within this setting, Jetour managed to draw attention after circulating content confirmed that one of its models reached the summit, raising questions about which vehicle made the climb and what this achievement means for SUV buyers in the UAE and Saudi Arabia.

Why Is Tel Moreeb a True Test for Any SUV?

Tel Moreeb combines soft, fast shifting sand with a short but extremely demanding ascent that requires maximum performance within seconds. This challenge forces a vehicle to deliver immediate torque, maintain cooling under extreme load, and rely on traction systems capable of reading constantly changing sand surfaces. During the Liwa International Festival, the area transforms into a full desert lifestyle destination, where climbing challenges meet heritage shows, camps, and nighttime events. In this atmosphere, users are not looking for a simple power display, but for a complete experience that blends enjoyment, reliability, and confidence on the sand.

Which Jetour Model Reached the Summit?

What unfolded at Tel Moreeb suggests that Jetour’s climb to the top is not tied to a single officially confirmed model, but rather to several names that appeared in different contexts:

  • Jetour T2 i-DM 4WD: The model appeared in videos and posts pointing to an actual climb on Liwa’s dunes, highlighting strong off road performance. The figures shared in this context should be viewed as promotional or unofficial, as they have not been formally approved for the market.

  • Jetour T2 (Petrol): This is the version officially offered in the UAE, with the Tel Moreeb story being used to reinforce its image as a daily use SUV with genuine off road capability for weekend desert trips.

What Does This Mean for GCC Buyers?

Jetour’s arrival at the top of Tel Moreeb sends a clear marketing message to GCC buyers, directly associating the brand with the toughest off road testing environment familiar to regional four wheel drive enthusiasts. This approach speaks to buyers seeking a daily SUV with an adventurous character and sand ready capability for weekend escapes, as well as those interested in organized events and desert experiences tied to major festivals. Jetour’s presence in Liwa, through hospitality zones and driving experiences, also shows how the vehicle is positioned as part of a complete desert lifestyle, rather than just a set of specifications on paper.

Key Features and Capabilities That Support Sand Driving

  • Four wheel drive systems engineered to handle soft sand and steep dunes

  • Turbocharged engines delivering early torque suited for short, demanding climbs

  • Enhanced cooling systems designed for sustained use in harsh desert conditions

  • Electronic traction and stability technologies that reduce the risk of getting stuck

  • An adventurous exterior design that fits daily driving as well as off-road trips

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Ahd KamalAhd Kamal
Chief editor information:

My passion for cars began long before my journey into automotive journalism in 2015. Even though I'm originally a pharmacist, the thrill of speed, elegant designs, and roaring engines has always had my heart. Today, I channel this passion by exploring the newest cars and sharing my experiences with fellow car enthusiasts across the GCC.

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