Lexus leads the luxury car market in Saudi Arabia in the first half of 2025

Saudi Arabia’s luxury car market continues to see fierce competition among the world’s top brands, as buyers seek a balance of prestige, performance, and advanced technology. In the first half of 2025, Lexus emerged as the clear leader with impressive sales numbers, while other brands shared the remaining ranks based on their popularity and customer demand.

Lexus on top with a commanding lead

Lexus has secured its position as the best selling luxury brand in Saudi Arabia, recording 8,327 units sold in the first six months of 2025. This strong figure highlights the brand’s dominance and wide presence, supported by a diverse lineup that includes luxury sedans like the LS and ES, alongside popular SUVs such as the RX and LX, which enjoy strong demand in the Kingdom.

By combining top build quality, proven reliability, and advanced safety systems, Lexus has successfully strengthened customer trust, allowing it to stay far ahead of its closest competitors.

BMW and Genesis Secure Strong Positions

BMW claimed second place with 3,412 units sold, reaffirming the enduring appeal of the German marque that blends sporty performance with luxury refinement.

Genesis followed closely in third with 2,461 units sold, highlighting the rapid rise of the Korean brand as a true competitor, especially for buyers seeking luxury at more competitive prices paired with modern design and advanced technology.

Mercedes, Land Rover, and Infiniti Stay in the Game

Mercedes Benz maintained its strong presence by taking fourth place with 2,416 units sold, continuing to uphold its long standing reputation in the Saudi market.

In fifth, British brand Land Rover recorded 1,883 units sold, reflecting the ongoing demand for its rugged yet luxurious SUVs.

Japanese automaker Infiniti secured sixth place with 623 units sold, holding its ground despite the intense competition in the luxury segment.

Rankings from Seventh to Last

The remaining positions were dominated by American and European brands, with a clear variation in sales numbers:

• Cadillac secured seventh place with 349 cars sold.

• Lincoln followed in eighth with 272 cars.

• Audi came in ninth, recording 240 cars.

• Jaguar ranked tenth with just 65 cars.

• Maserati landed in eleventh with 15 cars.

• Lotus placed twelfth, selling only 6 cars.

• Volvo closed the list in the last position with 4 cars sold.

Market Trends in Saudi Arabia

These results highlight that the Saudi market strongly favors Japanese luxury brands such as Lexus and Infiniti, along with the ongoing dominance of German names like BMW and Mercedes. Genesis also stands out, showing rapid growth as a Korean competitor appealing to buyers seeking luxury paired with more competitive pricing.

On the other hand, certain European brands like Jaguar and Maserati continue to struggle in Saudi Arabia, reflected in their significantly lower sales compared to rivals.

Overall, the data indicates that Saudi buyers value reliability, strong performance, and a wide variety of models, which explains why brands with a strong lineup and solid service networks maintain a clear advantage in the kingdom.