Lumi Expands in Al Baha: Elevating Car Rental Experience in Saudi Arabia's Southern Tourist Hub

Lumi, a leading name in Saudi Arabia’s mobility services sector, proudly announces the grand opening of its newest car rental branch in Baljurashi, Al Baha region. This expansion marks Lumi’s fifth branch opening in a hotel within the Al Baha area, strategically enhancing the company’s footprint in key tourist destinations across the Kingdom. With this move, Lumi deepens its commitment to simplifying vehicle access and providing flexible rental solutions tailored to the booming southern tourism sector.

Strategic Growth Towards Tourism

• The new branch aligns with Lumi’s mission to support Saudi Arabia’s Vision 2030 by bolstering transportation accessibility in popular tourist areas.

• Al Baha, renowned for its high mountains, green valleys, and rich forest reserves, attracts a diverse range of local and international tourists year-round.

• Lumi’s expansion taps into this growing market, ensuring travelers enjoy seamless exploration with comfortable, reliable vehicles at their disposal.

Executive Vision

Said Azfar Shakeel, CEO of Lumi, emphasized the importance of tourism in driving the Saudi economy’s momentum. He stated that Lumi’s strategic growth plan focuses heavily on customer-centric services, enhancing easy access to terrestrial transportation for both tourists and residents in the region. This new Al Baha branch exemplifies Lumi’s goal to expand its comprehensive service network throughout the Kingdom.

Comprehensive Service Offerings

• Lumi provides a diversified fleet exceeding 35,000 vehicles, rigorously maintained and serviced regularly to ensure optimum quality.

• The company operates 41 locations across Saudi Arabia, including 15 airport branches in strategic hubs like King Abdulaziz International Airport, King Khalid International Airport, King Fahd International Airport, and Prince Abdulmjeed bin Abdulaziz International Airport.

• Lumi’s offerings include economical, medium-sized, luxury, and family vehicles, catering to every traveler’s need and budget.

Customer Experience and Technology

• Customers benefit from Lumi’s seamless booking experience through integrated digital channels and highly responsive customer service teams.

• Flexible payment options include secure online payments, credit card transactions, and cash payments at branches, accompanied by fast car pick-up and drop-off services.

• Dedicated services for corporate and government clients complement Lumi’s retail rental solutions, strengthening its presence in the commercial vehicle rental sector.

Industry Recognition and Achievements

• Lumi has received multiple accolades, including Best Car Rental Company in Saudi Arabia (2022) and Best Digital Transformation Award (2023).

• These recognitions affirm Lumi’s dedication to innovation and high-quality service delivery in a competitive marketplace.

Comparison Table: Lumi Versus Competitors in Saudi Car Rental Market

The launch of Lumi’s new branch in Al Baha is a strategic milestone that boosts Saudi Arabia’s southern tourism infrastructure significantly. This expansion enriches Lumi’s service portfolio, blending technological innovation, customer convenience, and a massive, diverse fleet that meets evolving traveler expectations. As Saudi Arabia’s tourism sector thrives, Lumi stands poised to drive mobility solutions that define luxury, reliability, and accessibility in the Kingdom’s dynamic car rental market.