CarteaNewsAutomotive WorldMercedes Secret Dubai City: 13K Luxury Condos Save Company From Sales Crisis!

Mercedes Secret Dubai City: 13K Luxury Condos Save Company From Sales Crisis!

Tamara Chalak
Tamara Chalak
Published: 2026-01-15
Updated: 2026-01-16
contents


Mercedes 10% sales drop last year tariffs/China competition launches Mercedes-Benz Places Binghatti City Dubai mega-project 12 towers 13,000+ luxury residences (9M sq ft), inspired car concepts Vision Iconic/Maybach 6. Infinity pools, sports clubs, golf simulators, wood/leather designs revolution real estate saves revenue GCC.

Project Scale: Real Estate Empire

Specification

Details

Towers

12 (stepped center + 11 rectangular)

Units

13,000+ apartments/penthouses

Total Area

9M square feet

Named Towers

Vision Iconic, One-Eleven, Simplex, Maybach 6

Value

AED 30B (self-financed)

Architectural Design: Sensual Purity

  • Center Tower: Vision Iconic stepped computer-like.

  • Side Towers: Rectangular "Sensual Purity".

  • Finishes: Natural wood, premium leather, silver/black.

  • Inspiration: Mercedes concepts Vision Simplex.

  • Unique: Each tower car concept name.

Entertainment Amenities: Elite Club

Category

Key Facilities

Pools

Infinity, family, splash zones

Fitness

State gyms, yoga pods, sky jogging

Clubs

Archery, fencing, climbing, Pilates

Entertainment

Golf sims, e-sports, ballroom

Nature

Grand Promenade, picnic grove, meadows

Residences: 3+ Bedroom Luxury

  • Types: Studios, 1-4 bed, 5-bed penthouses.

  • Materials: Open wood, black/silver leather, smart tech.

  • Views: Burj Khalifa, Dubai Mall, canal.

  • Ownership: Freehold + 10yr Golden Visa.

  • Furnishing: Optional furnished/unfurnished.

Mercedes Sales Crisis: Shocking Numbers

Region

Drop %

Main Causes

China

-12%

BYD, tariffs, excess inventory

Europe

-8%

Chinese EVs, eco taxes

Global

-10%

Competition, high prices

GCC

0.02

Investment growth, luxury EVs

  • Solution: Mercedes Places projects.

Previous Projects: Binghatti Mercedes Places 1

Project

Location

Units

Height

Delivery

Mercedes Places 1

Downtown Dubai

150

341m

Q4 2026

Binghatti City

New city

13,386

Multiple

2028+

  • Success: 50% sold 24hrs (AED 1.35B).

Strategic Location: Dubai Heartbeat

  • Near: Dubai Mall, Future Museum, Burj Khalifa.

  • Access: DXB Airport, major highways.

  • Investment: Capital growth + high rental.

  • Vision: Dubai 2030 attracts $130B FDI.

  • Unique: World's first Mercedes city.

Vs Dubai Luxury Projects

Project

Brand

Units

Unique Features

Binghatti City

Mercedes

13K

Golf, e-sports

Address Sky

Excelsior

3K

Burj Khalifa views

Sobha Hartland

Sobha

5K

Lakes, gardens

Emaar Beachfront

Emaar

4K

Private beach, yachts

GCC Real Estate Impact

  • Value: AED 30B = biggest car-backed project.

  • Sales: 50% first project day one.

  • ROI: 7-10% annual Downtown Dubai.

  • Visa: 10yr Golden for investors.

  • Shift: Brands from cars to real estate.

Binghatti City Investment Tips

  • 2-3 Beds: Higher rental family yield.

  • Penthouses: 20% annual capital growth.

  • Now: Early booking 15% lower prices.

  • Payment: 50/50 down/installments no interest.

  • GCC: Perfect Golden Visa + passive income.

Mercedes Places Future: Global

  • Dubai 1: 150 units, 2026 delivery.

  • Dubai 2: 13K units, full city.

  • Europe/Asia: Potential projects.

  • Strategy: 20% revenue real estate by 2030.

  • Question: Mercedes becoming real estate company?.

Mercedes-Benz Places Binghatti City revolution saves Mercedes sales crisis 13K luxury condos 12 concept-inspired towers, pools, clubs, sensual designs. Dubai transforms car brand real estate empire AED 30B value, perfect GCC investors Golden Visa high returns. Mercedes future not just cars—luxury cities!

Also Read:

Tamara ChalakTamara Chalak
Chief editor information:

Tamara is an editor who has been working in the automotive field for over 3 years. She is also an automotive journalist and presenter; she shoots car reviews and tips on her social media platforms. She has a translation degree, and she also works as a freelance translator, copywriter, voiceover artist, and video editor. She’s taken automotive OBD Scanner and car diagnosis courses, and she’s also worked as an automotive sales woman for a year, in addition to completing an internship with Skoda Lebanon for 2 months. She also has been in the marketing field for over 2 years, and she also create social media content for small businesses. 

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