CarteaNewsAuto NewsNew Soueast Opens New Showroom in Deira, Dubai with Elite Group Holding: A Strategic Move to Strengthen Its Presence in the UAE Market

New Soueast Opens New Showroom in Deira, Dubai with Elite Group Holding: A Strategic Move to Strengthen Its Presence in the UAE Market

Tamara Chalak
Tamara Chalak
2025-08-21
contents

Elite Group Holding recently opened its new showroom for the emerging Chinese brand "New Soueast" in the Deira area of Dubai, continuing to strengthen its presence in the Middle East region. This opening is part of an expansion strategy aimed at offering the latest New Soueast models that combine advanced technology, excellent performance, and competitive prices to meet the growing demands of the UAE market.

Strategic Partnership Between New Soueast and Elite Group Holding

  • Elite Group Holding is the exclusive importer and distributor of New Soueast vehicles in the UAE, reflecting a close collaboration to achieve leadership in providing advanced mobility solutions.

  • The new showroom is located strategically in the heart of Deira and features a spacious and modern display area that offers customers a unique experience to choose their vehicles.

  • The team focuses on providing comprehensive technical consulting services, accompanied by financing offers and after-sales services to ensure customer satisfaction.

New Soueast Models Available in the UAE Market

Model

Category

Engine Type

Power (HP)

Technical Features

Approximate Price (AED)

New Soueast V72

Compact SUV

Gasoline / Hybrid

150 - 180

Modern safety system, advanced entertainment

70,000 - 90,000

New Soueast A5

Electric Sedan

Fully Electric

200

All-wheel drive system, high-performance battery

110,000 - 130,000

New Soueast T60

Multipurpose Pickup

Diesel

180

High load capacity, driver assistance system

80,000 - 100,000

Features of the New Soueast Showroom in Deira, Dubai

  • Central and Easily Accessible Location: The car displays are in Deira, a vital center for trade and transportation.

  • Modern Design and Spacious Areas: Ensures visitors have an enhanced and comfortable experience with the ability to view and compare all models.

  • Specialized and Professional Team: To provide technical support and guidance services based on customer needs.

  • Comprehensive Services: Including financing, insurance, maintenance, and providing genuine spare parts.

Strengths of New Soueast Vehicles in the UAE

  • Advanced technologies in navigation, entertainment, and safety systems.

  • Combines excellent performance and fuel efficiency, with multiple hybrid and electric options.

  • Competitive prices offering broad opportunities for customers seeking value for money.

  • Supporting the UAE's vision in transitioning to environmentally friendly vehicles and energy sustainability.

Detailed Comparison Between New Soueast Models

Feature

V72 Compact SUV

A5 Electric Sedan

T60 Pickup

Engine Type

Gasoline / Hybrid

Fully Electric

Diesel

Power (HP)

150-180

200

180

Driving Range (km)

Up to 600 (for hybrid)

Up to 450

Depending on fuel

Drive System

Front or All-Wheel

All-Wheel

Rear or All-Wheel

Technologies

Safety, Entertainment, Navigation

Smart driving, intelligent system

Driver assistance, heavy load capacity

Price (AED)

70,000 - 90,000

110,000 - 130,000

80,000 - 100,000


Future Plans of New Soueast in the UAE

  • Expanding the number of showrooms to cover additional areas within the country.

  • Launching new models that align with environmental requirements and modern lifestyles.

  • Implementing advanced digital services to facilitate the buying and maintenance experience.

  • Organizing interactive marketing campaigns to enhance brand acceptance in the market.



The opening of the New Soueast showroom in Deira, Dubai represents a strong starting point for a brand seeking to significantly bolster its presence in the rapidly growing and competitive UAE car market. By providing cars that combine sporty performance and advanced technologies such as navigation, safety, and entertainment systems, and offering them at competitive prices that suit various customer segments, New Soueast reaffirms its commitment to delivering outstanding value to consumers. The new showroom also features modern design and comprehensive services that meet all customer needs from financing and maintenance to technical support, enhancing the overall experience and encouraging more customers to choose New Soueast vehicles. With clear plans for expansion and launching new models aligned with sustainability and clean energy trends, New Soueast positions itself as a reliable future choice that meets the evolving aspirations of the UAE market.

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Tamara ChalakTamara Chalak
Chief editor information:

Tamara is an editor who has been working in the automotive field for over 3 years. She is also an automotive journalist and presenter; she shoots car reviews and tips on her social media platforms. She has a translation degree, and she also works as a freelance translator, copywriter, voiceover artist, and video editor. She’s taken automotive OBD Scanner and car diagnosis courses, and she’s also worked as an automotive sales woman for a year, in addition to completing an internship with Skoda Lebanon for 2 months. She also has been in the marketing field for over 2 years, and she also create social media content for small businesses. 

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