CarteaNewsAuto NewsOfficial debut of the 2026 Honda Prelude in Japan at a higher than expected price

Official debut of the 2026 Honda Prelude in Japan at a higher than expected price

Ahd Kamal
Ahd Kamal
2025-09-05
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Honda makes a strong return to the sporty coupe scene with the launch of the 2026 Honda Prelude, the production model that has now been officially unveiled in Japan ahead of a global rollout in the coming months. Positioned as a hybrid, it carries a starting price of 6,179,800 yen (around 152,700 AED), placing it among the most expensive Honda models in the domestic lineup. This bold step positions the Prelude apart from the rest of the range, appealing to buyers who want premium design with a balance of performance and efficiency.

Prelude Coupe: Premium design and a higher than expected price


The new Prelude presents a more upscale and athletic identity compared to its sibling, the Civic, with which it shares the same platform. It goes beyond the Civic in several aspects, including bold exterior styling, refined driving dynamics, and richer interior equipment. This direction explains the elevated price tag, even higher than the performance focused Civic Type R.


In Japan, the Prelude debuts in a main trim equipped with:

  • Black 19 inch alloy wheels

  • Blue brake calipers adding a sporty touch

  • Harmonized exterior accents that give the car a striking presence

Honda has also introduced a special Honda ON Limited Edition priced at 6,480,000 yen (around 163,500 AED). This version features stylish black accents on the roof and side mirrors, along with an exclusive pearl exterior finish that highlights its exclusivity.


For comparison, the Civic Hybrid in Japan starts between 4,094,200 and 4,403,300 yen (100,814–108,644 AED), while the Civic Type R comes in at around 4,997,300 yen (123,326 AED).

Even the larger Accord Hybrid, imported from the United States, is sold domestically between 5,599,000 and 5,999,400 yen (138,007–147,795 AED). This makes the Prelude one of the priciest Honda cars ever released in the Japanese market.

Price Comparison with Japanese Rivals


Interestingly, the Prelude does not have a direct competitor, yet it positions itself against other Japanese coupes. Despite relying on a hybrid system with an expected output of around 200 hp, its price surpasses the Nissan Z, which comes with a 3.0 liter twin turbo V6 producing 400 hp and starts at 5,497,800 yen (about 135,071 AED).

The story continues with the Toyota GR Supra, built in Austria, which starts at 4,995,000 yen (about 122,347 AED) and delivers 255 hp from a 2.0 liter turbo engine. These comparisons highlight the significant gap between the Prelude’s price and the performance offered by its rivals, placing it in a unique position within the market.


Honda will begin taking orders in Japan starting September 5, with the initial production run limited to just 2,000 units, serving as a real test for the brand’s pricing strategy.

Powertrain and Advanced Interior Features


The Prelude relies on Honda’s hybrid e:HEV system, which combines a 2.0 liter gasoline engine with two electric motors to deliver an expected total output of around 200 horsepower. To emphasize its sporty character, Honda equipped the car with the Honda S+ virtual shifting system, simulating gear changes through sound and torque curve mapping despite the absence of a traditional transmission.

From an engineering standpoint, the Prelude borrows several advanced components from the Civic Type R, including:

  • Dual axis front suspension

  • Wider tracks for improved stability

  • Front Brembo brakes specifically tuned for the Prelude


Inside the cabin, the coupe offers a rich package of technology and comfort, featuring:

  • 10.25 inch digital instrument cluster

  • 9 inch infotainment system with integrated Google services

  • Ambient lighting with a modern touch

  • Dual zone climate control

  • Heated front seats upholstered in leather and suede

The seats themselves are uniquely designed, with the driver’s seat focusing on enhanced support during spirited driving, while the passenger seat prioritizes comfort, reflecting the car’s balance between performance and luxury.

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Ahd KamalAhd Kamal
Chief editor information:

My passion for cars began long before my journey into automotive journalism in 2015. Even though I'm originally a pharmacist, the thrill of speed, elegant designs, and roaring engines has always had my heart. Today, I channel this passion by exploring the newest cars and sharing my experiences with fellow car enthusiasts across the GCC.