At its 2025 annual meeting, Porsche unveiled its future product lineup, reaffirming its commitment to a mix of internal combustion engines, plug-in hybrids, and fully electric powertrains across its model range by 2030. Notably, the German luxury automaker is considering the addition of a new internal combustion engine SUV, which, if approved, could debut before the end of the decade.
Porsche has stated that it is “evaluating an independent model series in the SUV segment” that would benefit from the brand’s shared platform strategy. Recent spy photos suggest that this unnamed SUV may utilize an advanced internal combustion engine platform (PPC) shared with the next-generation Audi Q5. However, Porsche promises that the new model will feature its own distinctive design, an upscale interior, and a fully customized chassis configuration.
Earlier this year, Porsche explored the possibility of launching a new internal combustion engine Macan alongside the fully electric Macan. However, this plan has since been officially scrapped. Porsche confirmed that once the current internal combustion Macan is discontinued, the Macan lineup will become exclusively electric. To fill this gap, the company is working on an entirely new SUV model.
As for the Cayenne, which is transitioning into its fourth generation, Porsche describes it as a “newly developed and designed electric model.” The upcoming electric Cayenne will be sold alongside the third-generation version, which will continue to offer internal combustion and hybrid powertrains “well into the 2030s.” Spy photos indicate that the electric Cayenne will come in two body styles: a traditional SUV and a sportier coupe. However, Porsche made no mention of the rumored flagship K1 model, a full-size SUV expected to debut in 2028.
Porsche also confirmed that the highly anticipated electric 718 will launch sometime after the electric Cayenne, signaling that the project has faced some delays.
Additionally, Porsche teased a new 911 variant. The current 992.2 generation will soon include a limited-edition “heritage” model inspired by the retro aesthetics of the 1970s. The company is also developing a new flagship 911, described as a model that will “set new standards” in the sports car segment. Reports suggest this could be the next-generation 911 GT2 RS.
Looking ahead, Porsche expects 2025 to be a challenging year, citing growing competition and geopolitical instability in China as key concerns. The company anticipates a decline in sales, likely falling short of last year’s total of 310,718 units—a figure that was already down 3% from 2023. Porsche also estimates that electric vehicles will account for 33-35% of total sales, with pure EVs making up 20-22%.
To stay competitive, Porsche plans to invest an additional €800 million this year in product lineup adjustments, software development, and battery technology advancements.
Beyond product updates, Porsche is also undergoing a company-wide restructuring. As part of this effort, the Stuttgart-based automaker will implement a “restrictive hiring policy” and other “socially responsible measures” to reduce its workforce by approximately 1,900 employees by 2029. Additionally, another 2,000 employees will be let go as their fixed-term contracts expire. Further organizational changes are under discussion, with more details expected in the second half of the year.
Image credit: motor1
