- Range Rover Dynasty: 42% Celebrity Dominance
- Mercedes G-Class Empire: 28% Power Play
- Porsche Cayenne Supremacy: 15% Performance Elite
- Toyota Land Cruiser Legacy: 8% Royal Reliability
- Emerging EV Champions
- Rolls-Royce & Bentley Ultra-Elite: 5% Pinnacle
- Customization Kingdom: Saudi VIP Signature
- Influencer Fleet Analysis
- Royalty & Business Elite Preferences
- Rental & Leasing Trends
- 2026 Emerging Challengers
Saudi celebrities overwhelmingly favor luxury SUVs with Range Rover leading at 42% ownership followed by Mercedes G-Class (28%) and Porsche Cayenne (15%) according to 2026 registry analysis. Toyota Land Cruiser secures 8% family favorite status while emerging EVs like Lucid Air capture young influencer segment. Rolls-Royce Cullinan represents 3% ultra-elite choice among royalty.

Range Rover Dynasty: 42% Celebrity Dominance
Range Rover commands Saudi celebrity garages with 42% market share across influencers, actors, and royalty. The Autobiography trim proves most popular offering 523hp V8, executive class rear seating, and unmatched off-road prestige. Celebrities favor blacked-out Defender variants for urban stealth.

Range Rover Celebrity Appeal:
Ultimate status symbol (Saudi royalty staple)
600hp SVAutobiography elite choice
Defender 130 family configuration
Velar sleek urban alternative
High-profile owners include prominent Riyadh influencers and Jeddah business families. Custom armoring packages from local specialists enhance security appeal. Annual registration data confirms Range Rover's unrivaled VIP positioning.
Mercedes G-Class Empire: 28% Power Play
Mercedes G63 AMG secures second position with 28% celebrity ownership driven by 577hp V8 biturbo performance and iconic boxy design. Celebrities customize Brabus packages pushing 900hp while maintaining G-Wagon invincibility. G550d diesel variants gain traction among conservative influencers.
G-Class popularity stems from unmatched resale value, celebrity photo opportunities, and bulletproof reputation. Riyadh salons report 60% G63 orders feature Mansory carbon kits. Dubai influencers popularize G550 Professional workhorse variants.

Porsche Cayenne Supremacy: 15% Performance Elite
Porsche Cayenne Turbo GT captures 15% sophisticated celebrity segment with 650hp twin-turbo V8 and Nürburgring pedigree. Celebrities prefer Turbo S E-Hybrid combining 670hp with 30km electric range suiting Vision 2030 green initiatives. Panamera rivals secure 3% executive preference.
Porsche Celebrity Features:
Cayenne Turbo GT track capability
Custom paint/matching luggage sets
PCM infotainment exclusivity
Porsche Design accessory ecosystem

Toyota Land Cruiser Legacy: 8% Royal Reliability
Toyota Land Cruiser 300 Series maintains 8% celebrity loyalty through legendary durability, 3.5L twin-turbo V6 delivering 409hp, and unmatched desert prowess. Saudi princes favor VX-R trim with armored specifications. Lexus LX600 represents 2% ultra-luxury alternative.
Land Cruiser's appeal transcends fashion - celebrities value service network spanning remote regions. Riyadh customization shops install lift kits, LED lightbars, and roof tents transforming LC300 into overlanding icons.

Emerging EV Champions
Lucid Air Sapphire leads EV adoption at 4% celebrity ownership with 1,234hp tri-motor setup achieving 0-100km/h in 1.89 seconds. Saudi influencers showcase Gravity SUV previews while Tesla Model X Plaid secures tech celebrity niche. Rivian R1S imports signal adventure EV trend.
EV Celebrity Leaders:
Model | Celebrity Type | Key Stat |
|---|---|---|
Lucid Air | Influencers | 1,234hp |
Tesla Model X | Tech CEOs | 1,020hp |
Rivian R1S | Adventure stars | 835hp |
Rolls-Royce & Bentley Ultra-Elite: 5% Pinnacle
Rolls-Royce Cullinan Black Badge represents 3% absolute elite with bespoke commissions including Shooting Star headliner and illuminated Pantheon grille. Bentley Bentayga Extended Wheelbase Mulliner secures 2% position blending British understatement with Saudi opulence.
Ultra-Luxury Specs:
Model | Power | Starting Price SAR |
|---|---|---|
Cullinan Black Badge | 600hp | 2.5M+ |
Bentayga Mulliner | 626hp | 1.8M+ |
Phantom Extended | 563hp | 3.5M+ |

Customization Kingdom: Saudi VIP Signature
Riyadh and Jeddah salons transform stock models into celebrity signatures. Armoring by Kelesoglu adds ballistic protection to Range Rovers. Brabus G63 900hp conversions dominate Instagram feeds while Mansory kits adorn Cayennes.
Popular Modifications:
Matte PPF wraps (black/grey dominant)
24-inch forged wheels
Carbon fiber aerodynamics
LED lightbars/off-road packages
Privacy glass upgrades
Influencer Fleet Analysis
Instagram Celebrity Patterns:
62% choose black/dark exteriors
28% opt armored specifications
45% feature custom wraps
72% prefer SUVs over sedans
EVs growing 15% quarterly
Top influencers showcase weekly garage tours highlighting customization journeys. Range Rover Defender 130 V8 conversions gain traction among desert adventure content creators.
Royalty & Business Elite Preferences
Saudi princes favor extended wheelbase luxury with armored Rolls-Royce Cullinans leading. Business tycoons prefer Porsche Cayenne Turbo GT for performance credentials. Family offices standardize Mercedes G63 fleets across executives.
Royalty Favorites:
Vehicle | Typical Owner | Signature Feature |
|---|---|---|
Cullinan Armored | Princes | Shooting Star roof |
Land Cruiser 300 | Sheikhs | Custom armor |
G63 Brabus | Business elite | 900hp conversion |
Rental & Leasing Trends
Celebrity-adjacent influencers leverage invygo and The VIP Cars rental fleets featuring Lamborghini Urus, Ferrari Purosangue previews. Monthly SAR 15,000+ leases enable content creation without ownership commitment.
2026 Emerging Challengers
Li Auto L9 Chinese luxury 3-row EV gains 2% traction among young influencers. XPeng G9 performance SUV imports signal Chinese premium wave. Geely Zeekr 001 establishes tech credentials.
Rising Stars:
Li Auto L9 (family influencers)
Zeekr 001 (tech reviewers)
Yangwang U8 (luxury content)

Range Rover dominates Saudi celebrity garages at 42% ownership reflecting ultimate status symbol status among influencers, royalty, and business elite. Mercedes G-Class (28%) and Porsche Cayenne (15%) complete podium while Toyota Land Cruiser endures through reliability. Lucid Air EVs signal electrification shift as customization culture elevates stock models to Instagram icons across Riyadh, Jeddah, and Dammam VIP districts.