- Main Features and Vision
- S08DM PHEV SUV in Detail
- Comparison Table: SOUEAST S08DM PHEV vs. Popular Rivals
- Why The Abu Dhabi Launch Matters
- “New Roads, New Choices”
SOUEAST UAE’s latest milestone—a grand Abu Dhabi showroom lauded for spacious design and customer hospitality—signals the Chinese automaker’s growing regional presence. Backed by Elite Group Holding, this marks their third UAE showroom and is more than a retail address: it’s the launchpad for the next phase of plug-in hybrid mobility, headlined by the premiere of the new 7-seat S08DM PHEV SUV.
Main Features and Vision
The Abu Dhabi showroom covers 520 sqm and houses the full SOUEAST range (including S06, S07, S09, and S06 DM PHEV), with a dedicated accessories area, a family-friendly café, and special parking facilities.
The S08DM’s unveiling previews serious ambitions: a cutting-edge seven-seater plug-in hybrid SUV bringing together advanced “Dual Mode” tech for flexible pure-electric and petrol-powered commutes.
With 355 hp and 530 Nm torque, the S08DM promises brisk acceleration and effortless highway cruising.
SOUEAST leverages its affordable, high-tech identity to reach young professionals, families, and eco-conscious drivers seeking feature-rich alternatives to mainstream rivals.
S08DM PHEV SUV in Detail
Dual-mode hybrid power allows seamless electric operation for city trips (zero emissions range anticipated) and petrol backup for intercity comfort or adventure.
Seven-passenger configuration with fold-flat rear seats offers both family practicality and versatile cargo space—ideal for the UAE’s active lifestyles.
Key equipment includes panoramic sunroof, full-suite ADAS safety (with smart cruise, lane-keeping and 360º cameras), premium infotainment, wireless charging, power tailgate, and multi-zone climate control.
Smart cabin lighting, high-quality trim, and rear connectivity reinforce the “affordable luxury” positioning.
Fast-charging capability—paired with a projected total range exceeding 900 km—removes “range anxiety,” differentiating S08DM from pure EVs for Gulf buyers wary of public charging gaps.
Comparison Table: SOUEAST S08DM PHEV vs. Popular Rivals
*estimated UAE market price
Why The Abu Dhabi Launch Matters
SOUEAST is bridging the gap between budget SUVs and premium electrified rivals, offering most sought-after tech at a lower entry price.
The showroom’s family-oriented amenities (café, play area) and prominent Emirati partnerships demonstrate a strong localization strategy.
Buyers gain substantial warranty, aftersales support, and local financing—essential factors for hybrid SUV adoption in the region.
“New Roads, New Choices”
As SOUEAST launched its new flagship in Abu Dhabi, families and tech-seeking drivers gathered not just to see a showroom, but to preview their next chapter: an affordable, high-tech SUV that could handle every journey, whether school run or desert adventure, with hybrid confidence. Suddenly, the horizon for UAE car buyers felt broader and greener.
