The Hongqi Luxury: How Saudi Crown Prince Chose China’s Finest as an Icon of Power and Prestige

The automotive industry is witnessing a remarkable transformation, with Chinese brands now making striking inroads into the Gulf market. Leading this wave is Crown Prince Mohammed bin Salman, who has chosen one of China’s most celebrated luxury cars, adding it to his personal fleet and sending a clear message of openness, innovation, and adventurous taste from the heart of Saudi leadership. The Hongqi sedan accompanying the Crown Prince on several official occasions isn’t just another premium Chinese offering—it’s a blend of prestige, strength, and advanced Asian technology, now elevated as a global standard for luxury and influence.

Narrative: The Journey from Showroom to Royal Convoy

Years ago, Saudi royals mostly chose German, Japanese, or American marques—Mercedes, Lexus, GMC. No one expected to see a Chinese vehicle leading an official royal procession. Yet, in a historic event in 2022, the Crown Prince welcomed the Chinese president driving a Hongqi N701. This decision marked a turning point for Chinese carmakers in the Kingdom, granting them a new level of trust and association with the sophistication of high office.

Features of the Hongqi Owned by the Crown Prince

• Exterior design combines elegant lines and a powerful face

• Interior boasts advanced comfort systems and premium trims

• 3.0L turbocharged V6 engine producing 360 hp with AWD

• Intelligent suspension for smooth driving on all terrains

• Comprehensive safety tech: automatic braking, lane departure warning

• Digital displays and touchscreens in both front and rear

• Rear executive seats provide privacy and luxury

• Fully adjustable seats, climate control, ambient lighting

• Advanced sound insulation for super-quiet ride

• Dedicated rear seat controls for passenger convenience

Prestige Meets Innovation

Choosing a Chinese car like Hongqi among a fleet packed with Mercedes, GMC, Yukon, and Lexus is no ordinary move for the Crown Prince. It balances longstanding traditions favoring Western brands with an emerging appreciation for advanced technology and sustainability. Hongqi has paved the way for Chinese manufacturers in the Gulf, offering a fresh image of luxury and boldness in Saudi automotive leadership.

Comparison Table: Hongqi Versus Other Fleet Vehicles

Highlights from the Royal Experience

• The Crown Prince’s choice of Hongqi strengthened trust in Chinese cars among Saudis and Arabs

• The car blends regal simplicity with cutting-edge tech

• Hongqi stands out during official parades, events, and dignitary receptions

• The selection signals economic and political partnership between Saudi Arabia and China

• The interior of Hongqi provides peace and refinement befitting royal status

The Crown Prince’s adoption of a luxury Chinese sedan has spotlighted a profound shift in global automotive perceptions. Prestige is no longer the sole domain of Europe or Japan; China is now a true contender in the world of elite vehicles. Hongqi has shown its merit, blending advanced technology, trust, and royal gravitas. This decision will stand as a pivotal turning point for future Gulf leaders and luxury car buyers, reshaping what it means to drive in practical, innovative, and magnificent style.