- Why Did the Shah Request the G-Class?
- Development Timeline: Major Milestones
- Features: From Military Beast to Luxury King
- Why G-Class Remains Unique
- “The Dream that Lived On”
- G-Class Impact on Global Car Culture
The story of the Mercedes-Benz G-Class (G-Wagen) began not as a luxury transport, but as a royal military commission. The idea for a robust all-terrain vehicle was first proposed by the Shah of Iran in the early 1970s, prompting Mercedes-Benz to partner with Steyr-Daimler-Puch of Austria. From then, a project meant for the army transformed into decades of engineering brilliance, stunning design, and global prestige—making the G-Class one of the most iconic SUVs of all time.
Why Did the Shah Request the G-Class?
In 1972, the Shah of Iran suggested Mercedes-Benz build a vehicle for the Iranian military that balanced rugged durability and Mercedes refinement.
The goal was a versatile model suited to military use yet customizable for civilian and royal indulgence.
Daimler-Benz and Steyr-Daimler-Puch collaborated on development and design, creating handmade prototypes built to traverse deserts, mountains, and snow.
A dedicated plant was established in Graz, Austria in 1975 to ensure quality and tradition.
Political upheaval meant the Shah never received his car, but Mercedes pushed on, launching the G-Class for a global audience.
Development Timeline: Major Milestones
Launch of new-generation G-Class, blending classic lines with state-of-the-art technology |
Features: From Military Beast to Luxury King
Ladder frame chassis and exceptional 4x4 systems, created for extreme terrain and military combat.
Iconic squared styling with customizable luxury interiors, remaining visually faithful to its roots.
Triple differential locks, advanced AWD systems, and engine options ranging from efficient diesels to high-performance AMG, V8, V12, and Brabus specials.
Interior transformation: from spartan utility to plush leather, digital screens, and executive-level conveniences.
Why G-Class Remains Unique
“The Dream that Lived On”
At the first exhibition, the world admired the new G-Class—a commanding vehicle born of a monarch's vision. The Shah never drove the car that bears his legacy, but its journey proved that some designs outlast politics and time, living on as icons for future generations.
G-Class Impact on Global Car Culture
Used in military fleets across 60+ countries.
Symbol of status among world leaders, stars, and automotive enthusiasts.
Brabus and AMG editions boast supercar performance in an SUV shell.
Remains in continuous production with minimal design changes, defying trends and competitors.
Far beyond a royal request, the Mercedes G-Class became a world-class symbol that blends military engineering, luxury innovation, and timeless character. It stands today as an enduring legend—proof that visionary ideas can drive generations of progress.
