- The Birth of a Design Revolution
- Design DNA: From Heritage to High-Tech
- Key Achievements of Centro Stile
- “The Pen That Drew Lightning”
- A Celebration in Pure Lamborghini Fashion
- The Philosophy of Design: Beyond Cars
- Quotes That Define an Era
- Centro Stile in Numbers
- The Future Through “Manifesto”
- Why Centro Stile Matters
For twenty years, Lamborghini Centro Stile has done far more than sketch fast cars — it has sculpted legends. Established in the early 2000s, this in-house design department changed Lamborghini forever, giving the brand full creative control to shape the future of supercar aesthetics. From the sharp-edged Murciélago to the futuristic Revuelto, Centro Stile has been the birthplace of boldness, defining two decades of automotive art.
As Lamborghini marks the 20th anniversary of its design hub in Sant’Agata Bolognese, it celebrates a legacy of turning pure imagination into reality — and setting trends that other automakers only dare to follow.
The Birth of a Design Revolution
For much of its history, Lamborghini collaborated with legendary Italian design houses such as Bertone, Carrozzeria Touring, and Zagato. Icons like the Miura, the Countach, and the Diablo were penned by external visionaries.
That changed in 2003, when Lamborghini launched Centro Stile — its first in-house design studio — bringing creativity, engineering, and identity under one roof. By 2005, the first car fully envisioned internally was ready.
Chairman and CEO Stephan Winkelmann reflects:
“The Lamborghini Centro Stile is an integral driver of our brand. Over the past 20 years, it has pushed the boundaries of design not only in creating extraordinary supercars but in shaping the Lamborghini spirit across every field, from yachts to architecture and fashion.”
Design DNA: From Heritage to High-Tech
The Centro Stile carries Lamborghini’s timeless design code — bold proportions, geometric precision, and emotion through symmetry.
1963–1970s: Founder Ferruccio Lamborghini prioritized aesthetics as much as performance. Cars like the 350 GT and Miura blended elegance with aggression.
1980s–1990s: The Countach introduced sharp, wedge-like lines and scissor doors, defining the “Lamborghini look.”
2000s onward: The Centro Stile refined this legacy through advanced aerodynamics and new materials, creating a visual language recognizable across the globe.
Today’s models show how this DNA has evolved — from the hexagonal details of the Huracán and Aventador to the sculptural aggression of the Revuelto hybrid and the sleek Urus SUV.
Key Achievements of Centro Stile
Over two decades, the design center has been responsible for nearly every Lamborghini masterpiece:
Murciélago (2001–2010): The last Lamborghini developed under external collaboration, marking the bridge to Centro Stile’s era.
Gallardo → Huracán Evolution: Introduced sharper aerodynamics and performance-oriented body shaping.
Aventador & Revuelto: Reinforced Lamborghini’s V12 heritage with cutting-edge carbon-fiber engineering.
Fenomeno & Sian Concepts: Hallmarks of electrified hypercar design and advanced sustainability vision.
Countach LPI 800-4 “Rebirth”: A respectful tribute to heritage with modern design integration.
“The Pen That Drew Lightning”
Decades ago, a Lamborghini designer dreamt of drawing lightning — fast, unpredictable, and beautiful. His mentor said, “You can’t draw lightning. It moves too quickly.”
Years later, the first sketch of the Countach flashed across the page: sharp lines, glowing energy, and unstoppable force. That designer smiled and whispered, “Now I know.”
Lesson: every Lamborghini begins with a line that defies the possible.
A Celebration in Pure Lamborghini Fashion
To mark the anniversary, Lamborghini hosted a two-day celebration at its Sant’Agata headquarters, gathering past and present designers, VIP collectors, and media from around the world.
At the event, Lamborghini unveiled a spectacular design sculpture titled the Lamborghini Manifesto — not a car for production, but a visionary piece of art that expresses the future of Lamborghini’s form language.
Design Director Mitja Borkert described it:
“It’s not just an object, it’s a vision — a reflection of how Lamborghini might look in twenty years. The Manifesto expresses pure innovation. No doors, no distractions — just a celebration of proportions, light, and purpose.”
The Manifesto Concept features:
Y-shaped lighting signatures symbolizing Lamborghini’s continuity in innovation.
Sculptural bodywork flowing with minimal lines instead of sharp cuts.
Integration of hexagonal geometry — the brand’s timeless motif.
A radical rear diffuser with enormous Venturi tunnels inspired by high-performance hypercars.
While the Manifesto will not go into production, its creative energy will influence future models — much like the Terzo Millennio did for electric Lamborghini prototypes.
The Philosophy of Design: Beyond Cars
Lamborghini’s design culture is not bound by the automobile alone. Centro Stile has expanded its creative reach into multiple industries:
Luxury Yachts: The Tecnomar for Lamborghini 63 blends supercar form with marine performance.
Architecture & Fashion: Collaborations with design studios that reinterpret Lamborghini’s geometric philosophy in modern living spaces and apparel.
Audio & Art: The creation of sculptural sound systems and immersive experiences that reimagine how Lamborghini’s identity feels beyond the road.
This cross-disciplinary influence has turned Centro Stile into a cultural epicenter of Italian creativity, symbolizing precision, audacity, and artistry across industries.
Quotes That Define an Era
Chairman Stephan Winkelmann summed up the spirit of the design center:
“Design is the soul of Lamborghini. It’s what connects our heritage to our vision and what transforms mechanical strength into emotion.”
Design Chief Mitja Borkert added:
“At Centro Stile, we don’t just design cars — we design dreams people can drive.”
Centro Stile in Numbers
The Future Through “Manifesto”
The Manifesto represents Lamborghini’s next aesthetic chapter — one that embraces:
Electric innovation without losing emotion
Minimalism intertwined with drama
Performance sculpted through aerodynamic art
Designers describe it as an “emotional architecture,” where every surface interacts with air, light, and technology — staying true to the brand’s essence of “brutal beauty.”
Why Centro Stile Matters
It freed Lamborghini from dependence on outside design studios.
It established consistency across the product range while evolving brand identity.
It nurtured young talents, turning sketches into icons.
It expanded the brand’s universe beyond automotive boundaries.
In Ferrari’s Italy, Lamborghini became the rebel artist — and Centro Stile was its brush.
Twenty years after its formation, Lamborghini’s Centro Stile stands as one of the most influential design studios in the world. Its philosophy has reshaped not only Lamborghini’s future but the expectations of what a supercar should look and feel like.
As the world shifts toward electrification, Lamborghini’s design remains its soul — wild, expressive, and impossible to imitate. The Manifesto serves as both a celebration of the past and a declaration of what’s to come: a future where speed meets art and tradition meets technological daring.
The next twenty years? Expect nothing less than breathtaking.
