- A New Design Reflecting Innovation Led by Robin Page
- Symbol of Transformation and the Start of a Bold Electric Era
- A New Chapter in Bentley's Storied Legacy
Bentley has unveiled the fifth redesign of its iconic winged logo, marking a symbolic step forward in the brand’s prestigious journey. This update arrives at a pivotal moment, as the legendary British automaker prepares to enter the electric era with bold ambition, blending luxury with cutting edge technology. More than just a visual refresh, the new logo reflects a renewed identity for Bentley, capturing its forward looking vision in a world where innovation and rapid transformation define the future of premium mobility.
A New Design Reflecting Innovation Led by Robin Page
Bentley has unveiled a refreshed logo that introduces a sleeker, more compact look compared to its predecessor. The updated emblem removes the lower feathers that once framed the iconic B, while retaining the extended wings on either side, a visual signature of the brand's identity. The design team also added sharp new lines around the wings, giving the badge a bolder and more dramatic appearance.
The redesign was developed by a small creative team under the leadership of Robin Page, Bentley’s new Director of Design, who joined the brand in 2023. Page is known for his daring yet refined approach, blending minimalism with luxury. He explained that the new logo marks the beginning of a future design language that will shape the next generation of Bentley vehicles.
The inspiration behind the updated look comes from the wings of the peregrine falcon, the fastest bird in the world. This reference reflects Bentley’s ambition to channel a sense of power and aerodynamic fluidity into its upcoming designs, combining British elegance with high performance energy.
Symbol of Transformation and the Start of a Bold Electric Era
Bentley revealed its updated winged emblem at a pivotal moment, coinciding with the upcoming debut of its first concept car to feature the new design. The unveiling is scheduled for July 8, alongside the opening of a brand new design studio in the United Kingdom. This announcement is far more than a simple visual update, it signals a deep transformation in Bentley’s identity, spanning from exterior aesthetics to next generation driving technologies and premium features.
The British automaker is preparing for a full transition to electric mobility in the coming years, a move that requires a modern design philosophy capable of capturing futuristic luxury without abandoning the brand’s heritage of over a century. The new logo appears to be the first step in this journey, paving the way for electric models that seamlessly blend silent performance with elevated refinement.
With this bold update, Bentley aims to strengthen its visual impact on the road and adopt a sharper, more daring design language. This strategic direction helps the brand stand out in the increasingly competitive world of premium EVs. It also positions Bentley to deliver driving experiences that align with the expectations of customers in the GCC region, who value a perfect balance between advanced technology and timeless luxury.
A New Chapter in Bentley's Storied Legacy
Since its founding over a century ago, Bentley has remained committed to preserving a visual identity that reflects British craftsmanship and elite luxury. While changes to the brand's emblem have been rare, each revision has always carried a deliberate message, signaling the direction Bentley is headed in the next chapter of its evolution.
Now that Bentley has officially stepped into the world of electric mobility, the brand seeks to redefine its presence through a fresh design vision that blends classic heritage with forward looking innovation. The new emblem perfectly captures this balance. While the iconic wings remain, they now feature sharper lines and greater precision, symbolizing an ambition that goes beyond mere technical upgrades to reimagine the very concept of modern luxury.
Industry observers expect Bentley to unveil its first concept vehicle in just a few days, marking the beginning of a bold new era in high end automotive design. Enthusiasts across Saudi Arabia and the UAE are watching closely, eager to see how Bentley will merge advanced performance, refreshed styling, and sustainable technology into an exceptional new lineup.
