[Dubai, UAE – 10/14/2025] — CARTEA, a leading automotive media and trading platform in the Middle East, and Service My Car, the region’s leading digital automotive aftersales service platform, today announced the signing of a strategic partnership agreement.
The two parties will collaborate in the fields of after-sales services, user growth, brand co-marketing, and data integration, jointly driving the digital transformation of the Middle East’s automotive aftermarket and building a connected service ecosystem.
Key areas of cooperation:
Integrated Service Ecosystem Establishing a seamless online-to-offline network that provides end-to-end services covering car purchase, repair, and maintenance.
Joint Branding and Marketing Initiatives Launching collaborative campaigns across content, social, and advertising channels to strengthen both brands’ visibility and user reach.
User and Data Collaboration Leveraging integrated data systems and joint operating models to uncover user insights, boost conversion rates, and enhance customer retention.
Market Expansion and Localization Beginning with the UAE market, followed by expansion into the broader GCC and MENA regions.
Enhanced User Experience
Car owners will be able to access services through the following channels:
Booking maintenance, repair, or tire replacement directly via CARTEA’s platform, app, or H5 interface;
Receiving standardized services at Service My Car workshops or through its home service network;
Future plans include system integration, enabling users to track service status, make payments, and leave reviews seamlessly across both platforms.
Executive Comments
CARTEA Founding Partner Ms.Bonnie commented:
“This partnership with Service My Car marks our evolution from a media and trading platform into a full-service ecosystem. Together, we aim to deliver a one-stop, trusted automotive experience for car owners across the Middle East.”
CARTEA Head Mr Jimmy Pan said:
“This partnership goes beyond resource integration — it is also built on a shared vision. In collaboration with Service My Car, we’ll connect content, transactions, and services to deliver a seamless user experience and drive sustainable growth in the Middle Eastern automotive market.”
Service My Car Business Head Mr Prem Anand Kumar commented:
“By leveraging CARTEA’s strength in content and digital reach, we can connect with users more effectively, enhance service coverage and quality, and jointly drive innovation and transformation in the regional aftermarket.”
This strategic collaboration marks a new milestone in the integration of the Middle East’s automotive service value chain, injecting fresh momentum into the industry’s digital and intelligent evolution. Both companies will roll out joint products and marketing initiatives in line with their agreed roadmap.
