On 8th Dec, at a crucial juncture when the Middle Eastern automotive market is accelerating its transformation towards digitalization and intelligence, Cartea, a leading regional automotive content and marketing platform, and BRIDGE Summit, a globally influential platform for media innovation and industry dialogue, officially signed a Memorandum of Understanding (MOU) on strategic cooperation in Abu Dhabi National Exhibitions Centre(ADNEC).

Mr. Yuan Zhi, the Founding Investor of Cartea, served as the signatory representing Cartea.H.E. Dr. Jamal Mohammed Obaid Al Kaabi represented BRIDGE Summit as the signatory. This signing not only marks the beginning of in-depth collaboration between the two parties starting with the BRIDGE Summit in December 2025 but also injects core impetus into building an ecological closed loop of "global resources + local implementation" for the Middle Eastern automotive industry.

Highlights of Cartea's Participation in BRIDGE Summit: Two-Way Integration of Immersive Experiences and High-End Resources

As the first core implementation scenario of this strategic cooperation, Cartea participated in the BRIDGE Summit to be held at the Abu Dhabi National Exhibition Centre (ADNEC) from December 8 to 10, 2025, as a "Strategic Automotive Partner," with its booth located at M8. The highlights of its participation focus on dual breakthroughs in "sense of experience" and "resource level":

1. Immersive Digital Ecological Experience: The booth is designed in a minimalist and professional style, focusing on real-time interactive demonstrations of the Cartea APP and web platform. Visitors can intuitively experience the core value of "professional content driving user trust" and get close-up access to full-link services such as automotive information, vehicle comparisons, and dealer collaboration.

2. Matrix of Heavyweight Guests and Dialogues: During the summit, Cartea's booth will be visited by senior government officials including the Chairman of the UAE Government Media Office. It will also exclusively interview executives from leading Middle Eastern automotive dealer groups such as Al-Futtaim and M.A.H.Y. Khoory, conducting in-depth dialogues on topics such as "how media convergence promotes the upgrading of the automotive ecosystem" and "trends in the Middle Eastern intelligent mobility industry."

3. Cross-Border Joint Exhibition and Global Communication: In collaboration with BYDEgypt BYDKSA BYDUAE BYDKuwait BYDQatar BYDOman BYDBahrain BYD, a world-leading new energy vehicle brand, and Al-Futtaim (AF), the largest automotive general distributor in the UAE, Cartea will create the only official automotive exhibition area at the summit. Meanwhile, through "live expo walkthroughs + special coverage," global users can remotely experience the grand occasion of the summit and the value of participating brands "without distance." At Cartea’s booth, Al-Futtaim showcased the Yangwang U8Bahrain Yangwang U8Egypt Yangwang U8KSA Yangwang U8Kuwait Yangwang U8Oman Yangwang U8Qatar Yangwang U8UAE Yangwang U8 – a luxury all-terrain SUV under BYD’s high-end YangwangUAE YangwangKSA YangwangKuwait YangwangQatar YangwangOman YangwangBahrain YangwangEgypt Yangwang brand. It is reported that this model will officially launch in the UAE in early 2026.

4. Debut of Industry White Paper: The two parties will jointly release the white paper "Cartea 3S Framework: A Pioneering Automotive Marketing Model for the Middle East" at the summit site. For the first time, it proposes a closed-loop model of "Social Spark - Search Trust - Sale Certainty" that adapts to the behavior of Middle Eastern consumers, providing practical and actionable guidelines for brands and dealers.

MOU Cooperation Outlook: From Short-Term Summit Collaboration to Long-Term Ecological Co-Construction

According to the signed strategic cooperation agreement, the cooperation between Cartea and BRIDGE Summit will be divided into two phases: "short-term focus on releasing summit value" and "long-term deep cultivation of the industrial ecosystem," forming a sustainable cooperation system:

(I) Core Cooperation Content for the 2025 BRIDGE Summit

• Thematic Media Coverage: Cartea will serve as the "Official Strategic Automotive Media Partner," creating full-cycle thematic content for the pre-summit, in-summit, and post-summit periods through its APP, official website, and social media matrix (TikTok/Instagram/YouTube) to achieve vertical exposure in the automotive field.

• Operation of Exclusive Automotive Exhibition Area: Responsible for the planning and operation of the only automotive media booth and experience zone at the summit, connecting the needs of brands, dealers, and users.

• Executive Interviews and Industry Dialogues: Jointly organize high-level interviews with automotive brands, dealers, and technology service providers, focusing on core topics such as future mobility, marketing transformation, and regional market dynamics.

• Implementation of Virtual Exhibition: Launch a "global online expo visit" channel to break geographical restrictions and allow global automotive practitioners and consumers to participate in the summit simultaneously.

(II)Long-Term Strategic Cooperation Directions

• Collaboration on Major Automotive Events: Jointly provide media coverage and resource support for core Middle Eastern automotive events such as international auto shows, LIWA automotive races, and brand new car launches.

• Joint Construction of Localized Content: Develop professional automotive content (such as vehicle reviews, car purchase guides, and intelligent mobility interpretations) for Middle Eastern users in collaboration, enhancing regional user stickiness.

• Industrial Resource Connection: Build a linkage network of local OEMs (Original Equipment Manufacturers), general distributors, and offline stores to help brands achieve a closed loop of "online visibility → offline conversion."

• Continuous Release of Industry Research: Jointly release an annual white paper on the Middle Eastern automotive industry, covering dimensions such as the policy environment, market structure, technological trends, and consumer behavior, providing data references for the industry.

This strategic cooperation agreement is of profound significance to both Cartea and BRIDGE Summit. Cartea will leverage BRIDGE Summit’s international brand resources, media, and creator ecosystem to expand its global communication scenarios. In turn, BRIDGE Summit will draw on Cartea’s media influence and unique insights into the automotive industry, making the cross-border integration of automotive creativity and content a focal topic.

Value and Significance of BRIDGE Summit: An "Industrial Bridge" Connecting Global Innovation and Regional Needs

As one of the most influential media, content, and creative industry event platforms in the Gulf Cooperation Council (GCC) and even globally, the core value of BRIDGE Summit lies in its dual attributes of "global perspective + local deep cultivation":

• Resource Aggregation Capability: The 2025 BRIDGE Summit is expected to attract over 60,000 global participants, more than 400 international speakers, and over 300 exhibitors, covering multiple fields such as media, technology, automotive, and creativity, building a high-end stage for cross-industry dialogue in the automotive industry.

• Regional Influence: Deeply connected with local government agencies, industry associations, and leading enterprises in the Middle East, it can quickly respond to regional market needs and help foreign brands achieve "local adaptation."

• Ecological Shaping Value: Aiming to "shape the future narrative of mobility, media, and technology," it promotes cross-border integration between the automotive industry and the creative and technological fields, injecting innovative vitality into the Middle Eastern automotive market.

At this signing ceremony, both parties agreed that the Middle Eastern automotive market is in a critical period of transition from a "fuel-dominated" model to an "intelligent and diversified" one. BRIDGE Summit has always been committed to introducing high-quality global resources to the regional industry. This cooperation with Cartea will make "automotive" one of the core highlights of the summit. Through the linkage of content and data, it will help global brands gain a deeper understanding of the Middle Eastern market and also enable Middle Eastern consumers to access higher-quality automotive services.

Cartea's Positioning, Strategy, and Core Capabilities: The "Content and Data Engine" of the Middle Eastern Automotive Ecosystem

As a leading automotive content and marketing platform in the Middle East, Cartea's core positioning is an "industrial service provider connecting brands, users, and dealers." Its strategy revolves around "building trust through content and driving conversion through data," with its core products and service capabilities reflected in four dimensions:

1. Localized Content Production Capability: It has a professional content team that continuously produces automotive content adapted to Middle Eastern culture and consumption habits (such as Arabic vehicle reviews and localized car purchase guides), covering car owner communities and enthusiast clubs. It has produced over 10,000 pieces of content in total, with a user engagement rate ranking among the top in regional automotive media.

2. Omni-Channel Social Matrix: It operates official accounts on major Middle Eastern social platforms such as TikTok, Instagram, and YouTube, with a total of over one million followers. Among them, automotive enthusiasts and potential buyers account for more than 80%, enabling precise reach of brand information.

3. Data Insight and Decision Support: Relying on more than 5 years of operational data in the Middle Eastern automotive market, it has established a database covering "user car purchase preferences, regional consumption capacity, and dealer service evaluations," providing brands with decision-making basis for "scientific location selection, precise marketing, and product adaptation."

4. Integration of Online and Offline Channels: It has established cooperation with dozens of automotive dealers in the Middle East, opening up a full link of "online content seeding → offline store experience → car purchase conversion," helping brands achieve efficient conversion from "exposure volume → store visit volume → transaction volume."

This cooperation between Cartea and BRIDGE Summit is an important step in Cartea's ecological strategy— Cartea will leverage BRIDGE Summit's global resources to introduce more high-quality automotive brands to the Middle East, while also making the value of the Middle Eastern automotive industry visible to the world.

Conclusion: Taking the Signing as a Starting Point to Jointly Blueprint the New Ecosystem of the Middle Eastern Automotive Industry

This strategic cooperation between Cartea and BRIDGE Summit is not only a complementarity of resources between the two parties but also a milestone event in the integration of "globalization + localization" in the Middle Eastern automotive industry. In the future, based on the MOU framework and starting with the BRIDGE Summit, the two parties will use content to build a "bridge of trust" between brands and users, and data to illuminate the "path of growth" for industrial development. They will jointly promote the Middle Eastern automotive market to develop in a more intelligent, transparent, and user-centric direction, providing a "replicable and sustainable" cooperation model for global automotive brands to expand into the Middle Eastern market.