Ceer: Saudi Arabia’s Electric Car Brand That Means “Drive Forward”—The Full Story, Features, and Future Vision

Ceer (سير) is Saudi Arabia’s first indigenous electric vehicle brand, launched in 2022 as a pillar of the Kingdom’s Vision 2030 strategy to industrialize, decarbonize, and diversify the nation’s economy. Ceer is not only a car manufacturer—it’s a national symbol chosen for its deep Arabic meaning: “to move,” “to drive,” or “to travel.” With global partners Foxconn and BMW, multi-billion investments, and advanced technology, Ceer is building more than just cars—it’s shaping the future of mobility, industry, and Saudi talent.​

What Does “Ceer” Mean?

• The name “Ceer” is derived from the Arabic verb سير, widely used in Saudi speech to mean moving, driving, or traveling.​

• It represents mobility, ambition, and national progress; a word embodying the spirit of advancement—making it an ideal label for Saudi Arabia’s new high-tech auto industry.

• Ceer’s concept is woven into Saudi culture and language, giving it local authenticity and pride, while also aiming to inspire regional and global recognition.

Milestones and Development Timeline

Ceer’s Strategic Features & Advantages

• Saudi Arabia’s Public Investment Fund (PIF) gives Ceer major financial and institutional backing, helping accelerate local capabilities and create an entire automotive ecosystem.​

• Global engineering support comes from Foxconn (electric architecture), BMW (technology licensing), and Hyundai Transys (drive components), creating a blend of advanced expertise and regional adaptation.​

• Ceer EVs will offer sophisticated infotainment, digital connectivity, autonomous features, and driver-assistance systems designed for Saudi and GCC climate challenges.​

• The plant in KAEC (King Abdullah Economic City) is a smart mega-factory with battery, assembly, paint, logistics, and test tracks; designed to anchor both local manufacturing and Saudi content.​

• Ceer’s industrial policy is tightly woven with Vision 2030: reduce oil dependency, support Saudi Green Initiative, and provide jobs for a new generation of Saudi talent.​

Industry Impact & Social Benefits

• Economic Diversification: Ceer is central to transforming Saudi Arabia from oil exporter to advanced manufacturer, helping meet net-zero and Green Initiative targets.​

• Investment & Employment: Initial investment exceeds SR562 million ($150M+), aiming for $8B GDP impact and 30,000 direct/indirect jobs by 2034.​

• Technology Transfer: Saudi engineers and technicians receive training and experience from global partners, building long-term local capability and career prospects.​

• Environmental Leadership: With carbon-neutral production, battery recycling, and smart energy, Ceer is setting the standard for sustainability in the region.​

Product Lineup & Technical Partnership Highlights

• Ceer’s initial vehicles include battery electric sedans and SUVs tailored for GCC road and climate conditions; more models planned for export to MENA and Africa.​

• Foxconn develops the electric “brain,” architecture, and digital platforms, making Ceer EVs among the most connected in Saudi Arabia.

• BMW provides expert automotive component technology, from chassis and drivetrain to safety systems.

• Hyundai Transys supplies high-efficiency electric drive units and modules, supporting robust performance and reliability.

• Assembly, quality assurance, and R&D are being localized, creating a cycle of Saudi innovation and global standards.

Ceer vs. Other Regional & Global EV Brands

The Wheel of Ambition

Once, a country rich in oil dreamed of inspiring the world by driving its future. Seeking a name for their first electric car, Saudi engineers and leaders chose “Ceer”—the word for forward motion and drive. Building on global wisdom but rooted in local pride, they set the wheels turning not just for cars, but for an entire nation’s journey into clean, green, advanced industry.