Dream supercar adventure in the UAE: from Dubai’s skyline and Jebel Jais to a luxurious superyacht party in a single getaway.

What Is the BENO UAE Supercar Rally 2025?

The BENO UAE Supercar Rally 2025 is an exclusive three‑day event aimed at supercar owners in the UAE and the wider region, taking place from 12 to 14 December 2025. It is not a speed competition but a curated luxury driving experience on some of the UAE’s most iconic roads, with an integrated program of hotel stays, hospitality, and entertainment. Participants can join with their own cars, while BENO also offers dedicated rental packages for those who want to experience the event in a supercar without owning one.

BENO: Luxury Travel Expertise Turned into a Supercar Rally

BENO leverages its experience in high‑end travel and lifestyle to deliver a rally with a level of organization and refinement that stands apart from traditional events. The company is known for providing a diverse fleet that includes limited‑edition supercars, armored SUVs, yachts, buggies, private jets, and helicopters, and it translates this ecosystem into a high‑end weekend for supercar enthusiasts. Participation fees start at around AED 19,999 and include five‑star hotel and resort accommodation, meals, entertainment, and the fully managed driving program. Dedicated rental packages are available for cars from brands such as Ferrari, Lamborghini, McLaren, Porsche, and Mercedes‑AMG, arranged in advance for participants who need them.

Day 1: Palazzo Versace Dubai – A Refined Urban Start

The rally begins at Palazzo Versace Dubai, one of the city’s most distinctive hotels in terms of design and luxury ambiance.

• The day starts with check‑in and room allocation, giving participants time to relax and enjoy facilities such as the pool and waterfront areas.

• In the evening, a formal dinner and networking session brings drivers and guests together, with appearances from motorsport personalities such as a former Formula 1 driver, adding a racing flavor to the opening night.

• This is followed by a welcome ceremony and a detailed briefing covering the three‑day route, daily stages, safety rules, and convoy protocols on public roads.

Day 2: From Dubai to the Desert, Then Ras Al Khaimah

The second day is dedicated to varied driving between city, desert, and coastline.

• After breakfast, the convoy departs Palazzo Versace and heads toward the red dunes of the Lehbab Desert, a highly photogenic area popular for off‑road experiences.

• At this stop, participants take part in the “Guest Pilot Desert Experience,” which includes Jeep Wrangler dune drives along with activities such as buggies, ATVs, and dirt bikes, all within a controlled environment.

• Once the desert segment is complete, the group moves on to Al Badayer Rest Area for lunch and a short break before resuming the journey.

• The day concludes with the convoy driving on to Ras Al Khaimah and checking in at the DoubleTree by Hilton Resort & Spa Marjan Island, after covering approximately 230 km in total.

This day gives participants a clear mix of highway supercar driving, structured desert activities, and an evening in a beachfront resort.

Day 3: Jebel Jais and the Return to Dubai

The third day focuses on the UAE’s signature mountain road before the rally returns to Dubai and the land‑based program concludes.

• The day begins with breakfast at the resort, followed by a convoy drive toward Jebel Jais on a route widely regarded as one of the region’s best driving roads in terms of surface quality, curves, and views.

• Participants then stop for lunch at 1484 by Puro, the highest restaurant in the UAE, offering panoramic vistas of the surrounding peaks and valleys.

• After lunch, the convoy heads back to Dubai, where the land portion of the rally ends at Jumeirah Marsa Al Arab with key and vehicle handovers, wrapping up a day of driving that totals roughly 275 km.

By this point, participants have completed a structured route that has taken them through four main environments—city, desert, sea, and mountains—within a single organized framework.

A Maritime Finale: The Santorini Superyacht Party

The closing chapter of the experience takes place at sea, in the form of a finale that matches the on‑road luxury with a fitting maritime counterpart.

• Guests board the Santorini superyacht in Dubai for a private cruise lasting around four hours.

• The entertainment program includes a DJ and curated music, live performances, full hospitality service, and drinks in an exclusive setting for participants.

• The yacht provides direct views of Dubai’s night skyline, delivering a visually striking conclusion to a three‑day journey on land and water.

This finale elevates the event from a driving rally to a complete lifestyle experience that merges high‑performance cars with high‑end yachting and hospitality.

Target Audience: Who Is This Rally For?

• Supercar owners looking for a structured, fully managed driving experience instead of short, individual city runs.

• Luxury‑lifestyle enthusiasts who see their car as part of a broader image that includes hotels, gastronomy, desert and mountain experiences, and exclusive events.

• Brands and companies aiming to connect with a focused, high‑end clientele in a premium, controlled environment.

With limited slots available, participation itself becomes an additional mark of exclusivity within the regional supercar community.