- A Unique Partnership Between Ford and a Women’s Fashion Brand
- The Special Editions: Storm Floral and Denim Chevron
- Design Goal: Empowering Women and Expanding the Customer Base
- Bronco: A Blend of Power and Elegance
- Ford’s Strategy to Expand the Market
Ford has unveiled two special editions of its iconic Bronco SUV named "Storm Floral" and "Denim Chevron," created in collaboration with women’s fashion brand alice + olivia. These unique versions aim to attract a larger female customer base by adding a feminine and stylish touch to the Bronco’s rugged and sporty character while maintaining its strong off-road capabilities.
A Unique Partnership Between Ford and a Women’s Fashion Brand
Ford teamed up with alice + olivia, a women’s fashion label founded in 2002 by Stacey Bendet, to launch a collection of Bronco-branded apparel including T-shirts, hoodies, and denim jeans priced between $195 and $795. This collaboration extended beyond clothing to include specially designed Bronco editions that embody both elegance and boldness.
The Special Editions: Storm Floral and Denim Chevron
Storm Floral Edition: This model features exterior vinyl wraps adorned with floral patterns, turning the vehicle into a “moving garden.” Inside, light wood trims decorate the dashboard, complemented by golden accents on door handles, control buttons, and badges. The two-tone white and brown seats add a sense of comfort and luxury.
Denim Chevron Edition: This version has a youthful, modern vibe inspired by blue denim, with seat covers made from navy blue vinyl mixed with camel leather and golden touches. The rear spare tire cover is decorated with colorful stickers, adding an artistic and youthful flair.
Design Goal: Empowering Women and Expanding the Customer Base
Lori Madai, Ford’s global brand design director, stated that these editions aim to showcase that women can explore deserts, sand dunes, mountains, and forests while enjoying open-air driving on beaches without doors and roofs, all with freedom and fun.
This approach reflects Ford’s desire to broaden the Bronco’s audience to include women seeking a vehicle that combines strong performance, elegant design, and comfort.
Bronco: A Blend of Power and Elegance
The Ford Bronco enjoys great popularity among SUV enthusiasts, known for its exceptional off-road abilities and robust design. However, these new editions add a softer, more elegant side to the vehicle that caters to women’s tastes without compromising performance.
The 2025 Bronco is equipped with powerful engines and advanced four-wheel-drive systems, offering multiple trim options to meet the needs of users seeking both adventure and comfort.
Ford’s Strategy to Expand the Market
Through these special editions, Ford aims to attract new customer segments, especially women, by offering distinctive designs that combine fashion with performance. Partnering with a well-known women’s fashion brand enhances the vehicle’s appeal and gives it a unique identity in the competitive SUV market.
Ford launched two special Bronco editions with feminine designs in collaboration with alice + olivia.
Storm Floral features floral wraps and golden interior accents.
Denim Chevron is inspired by blue denim with leather and gold details.
The goal is to expand the customer base to women seeking both performance and elegance.
The vehicle maintains its strong off-road capabilities with a softer design.
Ford’s special Bronco editions represent a new direction in the SUV market by blending powerful performance with stylish, modern designs tailored specifically for women. This initiative highlights Ford’s commitment to innovation and adaptability to changing customer demands, making the Bronco a standout choice for those seeking strength and distinction in one package.
