- Successful Local Strategy Meeting Market Needs
- Strengthening Local Presence and After-Sales Services
- Continuous Growth and Global Vision
- Commitment to Innovation and User Experience
In a remarkable achievement reflecting the rapid growth of Chinese automotive brands in the global market, JETOUR announced that it secured the number one position in sales among Chinese car brands in the Middle East from January to April 2025. The company sold over 20,000 units across key markets such as Saudi Arabia, the UAE, Iraq, Qatar, and Kuwait. This success highlights a well-executed strategy of product diversification tailored to regional market demands, alongside strengthening service networks and technical support.
Successful Local Strategy Meeting Market Needs
JETOUR’s success in the Middle East is based on a deep understanding of the region’s unique climate, terrain, and driving patterns. The company developed a range of SUVs featuring enhanced cooling systems suited for high temperatures, spacious interiors to meet family needs, and exceptional off-road capabilities, ideal for the challenging terrains prevalent in some countries.
The JETOUR T-series leads this success, especially the T1 and T2 models. The T2 is known as a rugged off-road SUV favored by adventure enthusiasts, with monthly sales exceeding 3,000 units, making it a leader among Chinese SUVs in the region. This model features an advanced 8-speed automatic transmission and hybrid technologies such as the i-DM system, making it an ideal choice for users seeking a blend of environmental performance and practicality.
The T1 model was globally launched in Saudi Arabia in February 2025 and garnered wide attention due to its robust design and smart technologies, including a high-performance 2.0T engine and the intelligent XWD drive system, along with exclusive color options. Together, the T1 and T2 form what JETOUR calls "1 + 1 > 2," covering the market comprehensively between urban use and off-road needs, providing a unique competitive advantage.
Strengthening Local Presence and After-Sales Services
JETOUR’s success is not only due to product quality but also supported by significant investments in building after-sales service networks, establishing strategic partnerships with local distributors, and expanding showroom presence across the Gulf countries. These initiatives have boosted customer confidence and loyalty, cementing the brand’s position in the market.
Continuous Growth and Global Vision
This achievement in the Middle East marks an important milestone in JETOUR’s global journey, which has seen tremendous growth in recent years. In 2024, the company recorded record sales of over 568,000 units, an 80.3% increase compared to the previous year, confirming its status as a major player in the SUV market.
JETOUR plans to expand into European markets in the third quarter of 2025, aiming to reach most countries on the continent by 2027. The company also intends to launch its first fully electric vehicle by the end of 2026, continuing its commitment to innovation and sustainable mobility.
Commitment to Innovation and User Experience
JETOUR places user experience at the core of its strategy, having launched the "Travelers" community that enables customers to share experiences and enjoy exclusive benefits such as global warranties and travel services. The company also organized its first international fan festival in Qatar in 2024, reflecting its dedication to building a cohesive community of brand enthusiasts.
JETOUR’s success in the Middle East is more than just sales figures; it is proof of the Chinese brand’s ability to understand local markets and deliver innovative products that combine performance, comfort, and economic value. With ongoing global expansion and new technology development, JETOUR is well on its way to establishing itself as one of the leading brands in the global SUV and hybrid vehicle sector.
