M‑only Specials for Korea: BMW Turns Up the Heat with a Fire Orange M5 and Ultra-Rare, Custom-Colored M2s

In a move that strengthens its bond with performance-car enthusiasts, BMW Korea launched a contest called “Create Your Own BMW Edition”, allowing fans to vote on special designs and colors for limited editions. The result is four unique BMW models – M5, M2, X5, and X3 – that will be sold exclusively in South Korea in extremely small numbers, making them highly desirable pieces for M collectors.​

The most attention-grabbing design to emerge from the contest was undoubtedly the BMW M5 in Fire Orange, an iconic M color making a comeback in one of the rarest M5 versions ever, built for a single market.

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Key highlights of the special editions (at a glance)

• Extremely limited production, reserved entirely for the South Korean market.​

• M5 in Fire Orange with a full M performance package including carbon-ceramic brakes and high-end options.​

• M2 in two special colors: Voodoo Blue and Frozen Portimao Blue, with just 5–10 units per color.​

• M Performance upgrades inside and out: larger wheels, carbon fiber parts, M carbon bucket seats, Alcantara steering wheel.​

• X5 and X3 in more subtle but distinctive finishes like Dravit Grey and Dune Grey, each limited to 30 units.​

1. M5 Fire Orange – star of the show and icon of bold color

Why is this M5 so special?

Among all the proposals in BMW Korea’s contest, the M5 in Fire Orange attracted the most votes, becoming the hero of the new special line-up. The color itself is already legendary in the M world, having appeared on icons such as the M3 GTS and the U.S‑market M3 Lime Rock Park Edition, giving it near‑mythical status among M fans.​

Numbers and equipment

• Production run: just 5 Fire Orange M5s for Korea.​

• Approximate price: from around $127,000, reflecting both its rarity and high specification.​

The upgrades go far beyond paintwork:

• M carbon-ceramic brakes offering stronger stopping power and better heat resistance on spirited drives.​

• A premium Bowers & Wilkins sound system delivering a high-end audio experience in the cabin.​

• M Driver’s Package, which increases the top speed and adds content tailored to enthusiastic drivers.​

• An interior trimmed with Kyalami Orange accents, echoing the exterior color and creating a striking harmony between inside and out.

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All of this makes this M5 not just another performance sedan but a genuine collector’s item, especially given its one-market focus and ultra-low build numbers.

2. M2 Voodoo Blue and Frozen Portimao Blue – loud colors, even rarer production

Alongside the M5, BMW M2 receives two special editions that made it into production thanks to the votes of Korean fans.​

Production numbers and colors

• M2 Frozen Portimao Blue:

  • Production: 5 cars only.​

  • Frozen, matte-style finish that gives the car a refined but very distinctive blue presence.

• M2 Voodoo Blue:

  • Production: 10 cars.​

  • Voodoo Blue is a vivid, eye-catching blue that gives the M2 a very youthful, aggressive look.

Mechanical and dynamic upgrades

Both versions share a familiar set of M upgrades:​

• Staggered 19-inch front and 20-inch rear wheels for improved grip and stance.

• M carbon fiber front lip spoiler adding visual aggression and a touch of aero benefit.

• M carbon mirror caps that enhance the performance appearance and tie in with the other carbon parts.

Driver-focused interior

• M carbon bucket seats provide serious lateral support in corners, reduce weight, and deliver a track-inspired look.​

• Alcantara-wrapped steering wheel for a sportier feel and better grip.​

• Extensive carbon fiber trim across the dash, center console, and doors to complete the motorsport theme.

Pricing

• Frozen Portimao Blue starts from around $70,500.​

• Voodoo Blue is priced slightly lower, at about $69,300, partly due to its metallic, rather than Frozen, finish.​

With these specs and volumes, the M2 specials clearly target drivers who want a compact, hardcore M car that is visually and numerically rare.

3. X5 and X3 – subtle exclusivity with calmer character

The special lineup is not all about loud M colors. The contest also yielded two more understated SUVs that lean towards quiet exclusivity rather than visual shock value.​

X5 xDrive40i M Sport – Dravit Grey

• Model: X5 xDrive40i M Sport.​

• Color: Dravit Grey, a classy shade that blends dark grey with fine metallic highlights.​

• Character: more “understated athletic” than flamboyant, ideal for buyers who want a premium SUV with a subtle twist rather than a shouty statement.

X3 20 xDrive – Dune Grey

• Model: X3 20 xDrive.​

• Color: Dune Grey, giving the car a modern, sand-inspired look that suits its compact SUV proportions.​

• Exterior tweaks remain relatively modest, relying mainly on the special paint as the primary differentiator.

Production volumes

• BMW will build 30 units of the X5 and 30 units of the X3 as part of this special campaign, making them rarer than standard models but less extreme in rarity than the M5 and M2 specials.​

For buyers who don’t want loud colors but still appreciate owning something distinct and limited, these X5 and X3 editions hit a sweet spot.

Korea-exclusive BMW specials

Why only Korea? What this means for BMW fans elsewhere

Limiting these cars to South Korea reflects several factors:​

• The Korean market is one of BMW’s most dynamic M and premium markets in Asia, with a strong enthusiast base and demand for special editions.

• Running the “Create Your Own BMW Edition” contest there shows the brand’s desire to turn fans into co-creators, not just customers, at the level of colors and configurations.​

• Restricting these cars to a single market dramatically boosts their collectability worldwide, as spotting one outside Korea will be extremely rare and may only happen through private export or future auctions.

For BMW enthusiasts in other regions, this could be a sign that the brand is open to replicating the idea in other markets if the Korean experiment proves successful.​

With this Korea-only collection of specials, BMW Korea proves that engaging with fans can result in real, highly desirable metal rather than just digital concepts. The Fire Orange M5, the two bespoke M2 editions, and the X5 and X3 in their distinctive greys together form a small but memorable chapter in BMW’s portfolio of rare editions – even if most BMW fans around the world will only ever see them on screens rather than in their local showrooms.​