CarteaNewsChinese CarsMaserati MCPura 2026: A New Identity with Refined Details and Uncompromised Power

Maserati MCPura 2026: A New Identity with Refined Details and Uncompromised Power

Ahd Kamal
Ahd Kamal
2025-07-13
contents

Four years after the launch of the MC20, Maserati returns with an updated version bearing a new name, MCPura. This refreshed model brings subtle enhancements to the exterior design and interior details, all while preserving the thrilling performance that made the original a standout. The global debut of the MCPura is set to take place at the Goodwood Festival of Speed in the United Kingdom, scheduled from July 10 to 13, 2025. With a more mature design language and a striking visual presence, the MCPura is poised to steal the spotlight.

Bolder Design and a Palette of Striking New Colors


While the MCPura retains the flowing silhouette that defined the MC20, it introduces a series of subtle but effective changes that enhance its visual impact and sporty character. The front grille has been reshaped into a trapezoidal form with angled edges, replacing the previous oval design. A more prominent lower frame adds an aggressive edge to the front fascia. Meanwhile, the air intakes beneath the headlights have been revised to feature cleaner, more linear shapes, and the rear bumper has been sculpted with greater precision while maintaining the familiar rear end structure.


One of the standout updates is the new AI Aqua Rainbow paint finish, which shifts its tones depending on how light strikes it. The coupe wears this color in a matte finish, while the Cielo convertible receives a glossy interpretation. Maserati has also introduced three daring new shades, Devil Orange, Verde Royale, and Night Interaction, expanding the personalization options for those who want to make a statement.


Attention to detail extends to the exterior badging as well. Maserati refreshed its iconic Trident logo with a rich magenta hue laced with sparkling blue mica flakes. This refined design appears on the grille, rear roof pillars, and wheel caps. The finish varies between the two body styles, glossy for the coupe and matte for the Cielo, creating a harmonious contrast with each model’s unique paint texture.

A Racing Inspired Interior with Dynamic Design


While preserving its familiar interior layout, the MCPura introduces a bold new seat design that draws inspiration from the racetrack. The seats are upholstered in laser etched Alcantara, featuring irregular vertical patterns that resemble tire marks, infusing the cabin with a motorsport inspired character. A striking three dimensional effect emerges from the dual color backing, blending shimmering red tones with shifting shades of blue to create a vibrant, layered aesthetic.


The cabin continues to reflect Maserati’s refined sporty identity, combining premium materials with advanced infotainment and connectivity technologies. Signature upward opening butterfly doors add a dramatic flair with every entrance, while the Cielo convertible variant elevates the experience with an electrochromic glass roof. At the touch of a button, this roof transitions from clear to opaque, allowing passengers to adapt the cabin ambiance to suit any mood or environment.

Nettuno Powertrain Still Roars with Unmatched Performance


Maserati continues to rely on its proven powertrain setup for the MCPura, with no mechanical changes to the engine. At its heart lies the acclaimed 3.0 liter twin turbocharged Nettuno V6, delivering an impressive 621 horsepower and 730 Nm of torque. Power is directed exclusively to the rear wheels through an eight speed automatic transmission, allowing the MCPura to sprint from 0 to 100 km/h in under 2.9 seconds and reach a top speed exceeding 325 km/h, according to Maserati’s official figures.


While the output figures remain unchanged, the MCPura boasts a lighter build compared to the previous MC20. Maserati claims a dry curb weight of approximately 1380 kilograms for the coupe, a significant drop from the 1704 kilograms recorded by the 2022 MC20 tested by Car and Driver, which accelerated from 0 to 100 km/h in 3.2 seconds.

Production Imminent and Pricing Expected Soon


Maserati is preparing to begin production of the MCPura at its Modena factory in Italy during the third quarter of 2025, with the official market launch set to follow shortly after. Sales in the United States are scheduled to start by December of the same year. While the brand has yet to confirm final pricing, expectations suggest a slight increase over the current MC20 lineup, which starts at 243,000 USD for the coupe and 277,000 USD for the Cielo convertible.


With these carefully considered updates, Maserati reintroduces the MC20 under the refined identity of MCPura, reaffirming its commitment to delivering high performance vehicles with unmistakable Italian flair. This marks a bold new chapter for the nameplate, preserving its core essence while embracing a more mature and distinctive presence on the global stage.

2 / 14

Also Read:

previous: Land Rover redefines bold luxury with the 2026 Defender Octa BlackNext: Bold Design and a Refreshed Identity: Range Rover Unveils Its New Logo
Ahd KamalAhd Kamal
Chief editor information:

My passion for cars began long before my journey into automotive journalism in 2015. Even though I'm originally a pharmacist, the thrill of speed, elegant designs, and roaring engines has always had my heart. Today, I channel this passion by exploring the newest cars and sharing my experiences with fellow car enthusiasts across the GCC.

News in KSA

Lexus NX 2026: New updates and higher prices for a model that combines luxury and efficiency

Lexus NX 2026: New updates and higher prices for a model that combines luxury and efficiency

13 hours ago101
The All New Jeep Cherokee 2026 Debuts with a Modern Spirit and More Space

The All New Jeep Cherokee 2026 Debuts with a Modern Spirit and More Space

Aug 2491
Dubai Accelerates Towards a Sustainable Future for Energy and Transportation with 200 New Ultra-Fast EV Chargers by Parkin and e&

Dubai Accelerates Towards a Sustainable Future for Energy and Transportation with 200 New Ultra-Fast EV Chargers by Parkin and e&

Aug 2352
BMW iX3 2026: A Luxurious Electric SUV Worth the Wait with Advanced Technology and Stunning Performance

BMW iX3 2026: A Luxurious Electric SUV Worth the Wait with Advanced Technology and Stunning Performance

Aug 22108
Nissan Reveals Details of the Sporty Nismo Version of the X-Trail: Design and Performance Upgrades with Enhanced Precision Without Power Increase

Nissan Reveals Details of the Sporty Nismo Version of the X-Trail: Design and Performance Upgrades with Enhanced Precision Without Power Increase

Aug 20102
Kia makes a bold return to the pickup segment with the all new 2026 Tasman

Kia makes a bold return to the pickup segment with the all new 2026 Tasman

Aug 1516
Acura RSX 2026: The Return of a Sports Icon as a Sleek and Powerful Electric SUV Combining Elegant Design with Athletic Performance

Acura RSX 2026: The Return of a Sports Icon as a Sleek and Powerful Electric SUV Combining Elegant Design with Athletic Performance

Aug 14120
Tesla Model 3 Long Range: The Longest Electric Range Available in the Chinese Market with a New Battery and Enhanced Performance

Tesla Model 3 Long Range: The Longest Electric Range Available in the Chinese Market with a New Battery and Enhanced Performance

Aug 14103
BMW Prepares to Challenge Its Longtime Rival: A Rugged New SUV to Compete with the Mercedes G-Class and Change the Game

BMW Prepares to Challenge Its Longtime Rival: A Rugged New SUV to Compete with the Mercedes G-Class and Change the Game

Aug 1429
2026 Jeep Grand Wagoneer: Renewed Luxury and Advanced Hybrid Power in a Full-Size SUV Giant

2026 Jeep Grand Wagoneer: Renewed Luxury and Advanced Hybrid Power in a Full-Size SUV Giant

Aug 1213