The Gulf markets in 2025 are witnessing a wave of new models aimed at attracting customers seeking distinction, advanced technology, and reliability. With a diverse range of options including luxury sedans, sporty SUVs, and practical pickups, global and Chinese manufacturers are focusing on offering models that meet local market needs and keep pace with Gulf consumers’ expectations. This article highlights the most anticipated vehicles: the all-new Lexus ES, Nissan N7, Nissan Frontier Pro, Deepal G318 and S05, Chery HIMLA, and Chery OMODA C5 SHS.
Lexus ES 2025: Renewed Japanese Luxury
Lexus is preparing to launch the new generation of the ES in the region, featuring a modern design inspired by the company’s future concepts and dynamic lines reflecting the brand identity. For the first time, it is expected to be available in hybrid and fully electric versions, with enhanced comfort and cabin quietness.
The ES 2025 is equipped with a 3.5-liter V6 engine producing 302 hp, or a hybrid version with a total output of 215 hp, paired with an 8-speed automatic transmission and front-wheel drive. The interior offers advanced technologies such as a large infotainment screen, advanced safety systems, and luxurious leather seats. Expected prices start at around 192,000 SAR, making it an ideal choice for luxury sedan enthusiasts seeking Japanese reliability.
Nissan N7: A Modern SUV with Competitive Features
Nissan bets on the new N7 model to attract young buyers and families in the Gulf. The vehicle combines modern design, spacious interiors, and smart technologies. It is expected to come with an economical gasoline engine or a hybrid version, alongside advanced all-wheel-drive systems suitable for desert roads and long trips.
The N7 features advanced safety systems, a digital information display, and smart connectivity, making it a strong competitor in the mid-size SUV segment.
Nissan Frontier Pro: Pickup for Tough Tasks
Nissan is preparing to launch the updated “Frontier Pro” version in the Gulf, targeting adventure enthusiasts and heavy-duty users. The vehicle features a robust exterior design, reinforced chassis, and suspension systems tailored for off-road conditions.
It is available with a powerful V6 engine, four-wheel-drive technology, and a practical cabin supporting modern navigation and connectivity systems. Frontier Pro is an ideal choice for business owners and those seeking a reliable pickup for harsh conditions.
Deepal G318 and S05: A New Chinese Wave in the Gulf
The Chinese brand Deepal is entering the Gulf market strongly with two promising models:
Deepal G318:
A mid-size SUV with sporty design and aggressive features, spacious interior equipped with the latest technologies, and an economical engine suitable for daily use and family trips.Deepal S05:
A compact crossover targeting young buyers, combining modern design, fuel efficiency, and advanced safety systems. The S05 offers high value for money, with a long warranty and improved after-sales service.
Chery HIMLA and OMODA C5 SHS: A Qualitative Leap in Chinese Cars
Chery continues to strengthen its presence in the Gulf with two new models:
Chery HIMLA:
A mid-size SUV focusing on interior luxury, a large infotainment screen, and advanced safety features. HIMLA comes with an economical turbo engine and driver assistance technologies, making it a strong competitor in its segment.Chery OMODA C5 SHS:
A compact crossover with a futuristic design, equipped with an advanced hybrid system combining performance and efficiency. The vehicle offers smart connectivity, comprehensive safety systems, and luxury features that meet the demands of the new generation of drivers.
Market Expectations and the Importance of Variety
These new models confirm the trend of companies offering vehicles that meet Gulf customers’ needs in terms of reliability, power, and smart technologies. The strong entry of Chinese cars enhances competition and provides customers with wider options at competitive prices and advanced after-sales services.
With this diversity, the Gulf consumer remains the biggest beneficiary, able to choose a car that suits their lifestyle and budget, whether seeking luxury, performance, or practicality for daily use.
The year 2025 promises a wave of new models that will reshape the automotive landscape in the Gulf, offering customers more advanced and comfortable driving experiences while maintaining the modern and advanced technologies that have become the standard in today’s market.

Yasir Al-Mansouri have more than 10 years of experience in the automotive journalism world. He is an expert of automotive news articles, features, and reviews on cars, from the latest models to industry trends. He've built strong relationships with car manufacturers and industry experts. Connect with Yasir Al-Mansouri on LinkedIn to stay updated on all things automotive and join our exciting journey in exploring the world of automobiles.