- Why UAE celebrities choose specific cars
- Mercedes‑Benz G‑Class (G63): The Instagram queen
- Range Rover: British luxury that completes the image
- Rolls‑Royce Cullinan and Phantom: Cars for events and motorcades
- Lamborghini Urus and other supercars: Social‑media show tools
- Authentic Gulf SUVs: Patrol, Land Cruiser, and Lexus LX
- Expert insights: What really shapes celebrity choices?
- The typical “celebrity car” in the UAE
- Celebrity‑linked car examples in the UAE
- What celebrity cars reveal
The car scene in the UAE gives celebrities almost unlimited choices, yet some models dominate their garages more than others. Mercedes‑Benz G‑Class (especially the G63 AMG), Range Rover in its top trims, Rolls‑Royce Cullinan and Phantom, and Lamborghini Urus stand out, alongside Bentleys and iconic Gulf SUVs like Nissan Patrol NISMO and Toyota Land Cruiser. These vehicles are not just transportation; they are part of each star’s identity and public image, whether the owner is an artist, athlete, influencer, or businessman in Dubai or Abu Dhabi.
![]()
Why UAE celebrities choose specific cars
Celebrities in the UAE look for cars that mirror their status: luxury, road presence, and the ability to turn heads in front of hotels, malls, and on the Corniche.
Models such as the G‑Class, Range Rover, Cullinan, and Urus have become visual symbols in Dubai’s streets, making ownership part of a shared visual language between stars and their audience.
Mercedes‑Benz G‑Class (G63): The Instagram queen
![]()
With its boxy military‑inspired shape turned into a luxury icon, the G63 is one of the most associated cars with celebrities and influencers, appearing constantly in social media clips and reels.
The G63 combines a powerful engine, a distinctive exhaust note, and a plush cabin with genuine off‑road capability, making it suitable for both city life and desert escapes, which perfectly fits many celebrity lifestyles.
Key points celebrities love about the G‑Class:
Strong visual presence and a clear personality that can be customized through special colors, wheels, and body kits.
A luxurious interior that works both for chauffeured rides and daily driving.
Strong resale value and high demand in the Gulf market, which makes it a safer choice than some harder‑to‑use supercars.
Range Rover: British luxury that completes the image
![]()
Range Rover in trims like Vogue, Autobiography, and Sport is heavily linked to businessmen, public figures, and increasingly to artists and influencers in the UAE.
It offers a blend of excellent highway comfort, solid performance on sand, and an elegant interior that mixes leather, wood, and advanced tech in a balanced way, ideal for moving between meetings and private trips.
Why Range Rover is favored by stars:
It is seen as a “refined luxury SUV” rather than a purely show‑off machine, suiting those who want prestige without too much noise.
High ride comfort and noise insulation make it attractive for long journeys or for those who prefer being driven by a chauffeur.
A wide range of options allows each owner to tailor the car to their specific taste.
Rolls‑Royce Cullinan and Phantom: Cars for events and motorcades
![]()
Cullinan, the first SUV from Rolls‑Royce, quickly became a headline car for celebrities and VIPs in the region, joined by Phantom and Ghost as ultra‑luxury sedan choices.
These cars are often reserved for major occasions, weddings, project launches, and motorcades accompanying global stars and high‑profile guests.
Why Rolls‑Royce stands out for celebrities:
Extreme cabin privacy with exceptional sound insulation and near‑endless customization.
Symbolic power: having a Rolls‑Royce in the garage sends a very clear message about the owner’s status.
Bespoke options in paint, logos, embroidery, and interior themes make each car feel like a signed piece bearing the star’s signature.
Lamborghini Urus and other supercars: Social‑media show tools
![]()
The Urus blends SUV practicality with supercar performance, making it a favorite for those who want a family‑friendly car that still delivers sharp sound and aggressive looks.
Alongside it, cars like Lamborghini Aventador, Ferrari 488/F8, and McLaren models appear in the garages of celebrities who prefer two‑seat, high‑drama machines more for show than for everyday commuting.
Why supercars are everywhere in Dubai:
Wide highways, excellent infrastructure, and relatively generous speed limits compared with many cities.
Strong tourism and global media presence, making Dubai a stage where filming with supercars is part of building an international image.
A rich rental ecosystem gives influencers and some celebrities the chance to rotate between supercars for content and events without owning them all.
Authentic Gulf SUVs: Patrol, Land Cruiser, and Lexus LX
![]()
Despite the spotlight on European brands, Nissan Patrol (especially NISMO), Toyota Land Cruiser, and Lexus LX remain present in many celebrity garages and among families in the UAE.
These SUVs represent the “spirit of the Gulf” in the desert, combining high reliability, strong sand performance, and a long regional heritage that makes them an emotional and practical choice.
Why some stars keep a Japanese SUV next to their Europeans:
Trustworthy performance on long off‑road trips and deep emotional ties to childhood and family memories.
A “local” image that balances a garage full of European luxury cars.
Strong service networks and spare‑parts availability across the Emirates.
Expert insights: What really shapes celebrity choices?
Marketing experts point out that a celebrity’s car is part of their personal brand: a G63 might project power and boldness, while a Range Rover or Rolls‑Royce signals calm, classic luxury.
Market analysts note that the growth of luxury rental companies encourages some celebrities to test several models before buying or to rely on rentals for content and special occasions, while owning only one or two core cars.
From an investment angle, some models (like G63, Patrol, and Land Cruiser) hold their value better, while many supercars depreciate faster, pushing stars to balance between “image cars” and “investment cars.”
The typical “celebrity car” in the UAE
Mercedes‑Benz G63:
Symbol of strength and presence on the road and on social media.
Works for both city life and desert trips and usually retains its value.
Range Rover:
The go‑to refined luxury SUV for business leaders and high‑profile figures.
Offers high comfort and respectable sand capability.
Rolls‑Royce (Cullinan/Phantom):
The ultimate choice for chauffeured rides and high‑end events, with unmatched customization.
Lamborghini Urus and supercars:
Tools for visual impact and viral content on Instagram and TikTok.
Patrol, Land Cruiser, and Lexus LX:
Deep Gulf roots, strong reliability, and a “local hero” image even in celebrity garages.
Celebrity‑linked car examples in the UAE
What celebrity cars reveal
The car choices of UAE celebrities reveal a lot about their lifestyle and the image they want to project to the public. Some gravitate toward the G63 for its powerful, modern character, others pick Range Rover or Rolls‑Royce for quieter, more traditional luxury, while many turn to Urus and other supercars to generate loud, eye‑catching content that attracts millions of views. In the background, icons like Patrol and Land Cruiser remain a reminder that the spirit of the desert and Gulf heritage is still alive, even in the garages of the region’s most famous stars.
