- Exterior Styling: Retro Boxiness Meets Modern Boldness
- Powertrain and Performance: Plug-in Hybrid Muscle with Endurance
- Interior Experience: Configurable Luxury and Smart Comfort
- Advanced Safety and Driver Assistance
- Technology and Features for the Modern Family
- Market Context: ROX 01 vs. Regional and Global Rivals
- “The Smart Desert Journey”
The (ROX 01) emerges in the 2025 automotive landscape not just as another SUV, but as a statement of innovation, robust performance, and the growing ambitions of Chinese automotive engineering. This SUV blends cutting-edge hybrid power, genuine off-road spirit, and luxury-oriented family travel features into one impressive package designed for modern explorers in the Middle East and beyond. What sets the ROX 01 apart from the competition, and does its high-tech ambition translate into real-world excellence? This expanded review delivers the answers, from styling to systems, with tables, points, and relatable storytelling.
Exterior Styling: Retro Boxiness Meets Modern Boldness
ROX 01 flaunts a box-shaped silhouette, upright stance, and confident proportions reminiscent of iconic adventure vehicles—think Defender or Wrangler, but with a futuristic twist and refined LED accents.
21-inch alloy wheels, a pronounced panoramic roof, and signature “Swan” doors (known for their smooth opening arc) establish authoritarian presence and everyday usability.
Rugged fender flares, running boards, and integrated roof rails reinforce the all-terrain vision.
The long wheelbase (3,010mm) and extended overall length (5,295mm) offer a blend of road dominance and maximum usable cabin space.
Powertrain and Performance: Plug-in Hybrid Muscle with Endurance
ROX 01 runs a sequential hybrid drive—1.5L turbocharged petrol engine and two high-output electric motors, totaling 476 horsepower and 740 Nm torque.
This powertrain delivers true AWD performance, routed through a 7-speed dual-clutch transmission for rapid shifts and agile response.
0–100 km/h in 5.5 seconds makes it one of the fastest hybrid SUVs available, while its over 1,300 km combined driving range ensures minimal charging anxiety on long trips.
Innovative battery management and regenerative braking help maintain a claimed fuel efficiency of 7.95L/100km—even impressive for a nearly full-size SUV.
A 70-liter fuel tank and advanced cooling systems make ROX 01 suitable for long-haul desert journeys as well as urban commutes.
Interior Experience: Configurable Luxury and Smart Comfort
Seating for 6 or 7 depending on trim, with front-row power-adjustable, ventilated, and heated seats featuring genuine leather and illuminated ambient lighting.
15.6-inch central touchscreen infotainment, complete smartphone integration (Apple CarPlay/Android Auto), wireless charging, and surround-sound audio.
Rear passenger amenities include independent HVAC, USB-C in every row, and fully reclining middle seats.
Smart touches: cooled and heated cupholders, split-folding rear bench, and a cavernous 545-liter trunk make family travel and gear loading a breeze.
Premium materials are matched by precise assembly standards, giving the cabin a true premium feel even compared to global competitors.
Advanced Safety and Driver Assistance
Standard: 8 airbags, adaptive cruise control, 360-degree view cameras, blind spot monitoring, automated emergency braking (AEB), lane departure prevention, and hill-descent control.
Digital tire pressure monitoring, advanced driver fatigue alert, and auto-parking support.
Vehicles are built to exceed major global crash and safety standards, with top scores in both Chinese and EU testing.
Intelligent e-call and telematics enhance peace of mind in urban or remote driving.
Technology and Features for the Modern Family
Panoramic roof with dark UV-protective glass, digital ambient lighting, AI-based navigation, and voice-command digital assistant.
Keyless entry/start, power tailgate, real-time traffic updates, OTA (over-the-air) software updates, and remote start function.
Multi-zone climate control, adaptive LED headlights, and terrain-select drive modes for sand, snow, mud, and highway.
Intuitive app-based vehicle control lets you monitor charging, schedule pre-cooling, and even locate the vehicle in large parking zones.
Market Context: ROX 01 vs. Regional and Global Rivals
“The Smart Desert Journey”
A father of three, once uncertain about trusting new brands, took the leap with روكس 01. On a camping trip through sun-blasted dunes, he discovered a blend of agility on rough terrain, serene comfort for his family, and digital conveniences that made every kilometer effortless. “Here,” he said, “every button tells a modern story—a journey shaped equally by muscle, intelligence, and design.”
