On the automotive stage, Singer shines like a brilliant star, recently teaming up with Seven Car Lounge in Saudi Arabia to provide expert support for customers eager to reimagine their Porsche 911. This news was unveiled at a special event in Riyadh, drawing the attention of numerous car enthusiasts.
Founded in 2014 by Talal and Adel Al Rajab, Seven Car Lounge has become a leader in the luxury automotive sector in the region. Not only does it provide sales and after-sales services, but it also creates personalized driving experiences for local and international customers. Now, clients in Saudi Arabia, Bahrain, Kuwait, and Qatar can enjoy the expertise of Seven Car Lounge when restoring their Porsche 911.
Adel Al Rajab, CEO of Seven Car Lounge, stated, “We are thrilled to work with such an exciting brand and support Singer's customers in the region. We strive to provide our members with a unique experience, from acquiring their dream car to maintenance and storage in our world-class facilities, and most importantly, unforgettable driving experiences that explore the beauty of Saudi Arabia and the wider world.”
Singer was founded in 2009 by British musician Rob Dickinson in California, named in honor of legendary Porsche engineer Norbert Singer. The brand showcased its restoration projects for the first time at the Monterey Car Week, and within five years completed restorations for SUVs and Targas. In 2017, Singer also ventured into the luxury watch market, launching its first timepiece.
In 2018, Singer launched DLS services, digging deeper into Porsche's DNA with insights from Formula 1. This was followed by Classic Turbo and DLS Turbo services in 2022 and 2023, celebrating the rich heritage of the Porsche 911.
At the launch event in Riyadh, Singer showcased two reimagined Porsche 911s, one of which, in a white and green scheme from Singer Racing, was a 1974 Type 930 restored through Classic Turbo services; the other, in white Single Racing and FluroRed, was restored through DLS Turbo services, inspired by the 1977 Type 934.5 endurance racing car.
Rob Dickinson, founder and chairman of Singer, remarked, “Since our establishment in 2009, our mission has been to celebrate the brilliance and heritage of the Porsche 911. Our goal is to connect with owners and enthusiasts around the world who share our passion for this iconic sports car. We are excited to be in Saudi Arabia and experience another remarkable car culture while expanding the support we can provide to our amazing customers. Seven Car Lounge specializes in luxury and has a deep understanding of what it takes to succeed here, and we are thrilled to have them by our side.”
Mazen Fawaz, CEO of Singer, added, “Our work on behalf of Porsche owners is defined by a focus on beauty, craftsmanship, and innovation. We are pleased to collaborate with Seven Car Lounge, who share our commitment to excellence, and are excited to bring these amazing cars and our fantastic team from California and the UK to meet new audiences around the world.”
Porsche 911 specialists will document their visit to Saudi Arabia in a special video. Brand ambassador and former Top Gear presenter Chris Harris will take a Porsche 930 on a tour through the terrain of the Kingdom, filming a promotional clip for the main video.
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