- A Bold Exterior That Channels Ultimate Luxury
- Smart Partnership with Huawei: A Leap in Autonomous Driving Tech
- Spacious Six Seat Interior Focused on Premium Comfort
- Electric Platform and High Performance Expectations
- Launch Timeline and What to Expect
In a bold move to establish itself among top tier luxury automotive brands, Chinese automaker Voyah (a sub-brand of Dongfeng) is preparing to launch its first ever full size SUV under the codename Taishan. Recently spotted in spy shots, the new model signals a dramatic shift in the brand’s design language, technology ambitions, and market positioning. Set to become the flagship vehicle in Voyah’s lineup, the Taishan will feature cutting edge smart driving systems developed by Huawei and is expected to directly rival elite models like the Rolls Royce Cullinan.
A Bold Exterior That Channels Ultimate Luxury
The initial spy shots of the Voyah Taishan reveal an exceptional design direction that clearly draws inspiration from ultra luxury SUVs. With its massive, squared front fascia and an elongated hood, the Taishan projects a powerful and sophisticated presence on the road. Its full size dimensions and flat roofline, which features a prominent LiDAR sensor, highlight an engineering approach that blends elegance with advanced smart driving capabilities.
Large, intricately designed wheels further enhance the vehicle’s road presence, while the placement of cameras and sensors points to next generation autonomous driving technology. Chinese media have already dubbed the SUV the Chinese Rolls Royce Cullinan, signaling Voyah’s bold ambition to compete head to head with the most elite players in the luxury SUV segment.
Smart Partnership with Huawei: A Leap in Autonomous Driving Tech
What truly sets the Taishan apart is not just its imposing design, but its bold embrace of Huawei's intelligent driving systems. It is the first SUV from Voyah to feature the Huawei ADS (Advanced Driving System), marking a major shift in the brand’s technology strategy. This cutting edge system enables autonomous driving in both city environments and on highways, along with smart self parking and low speed maneuvering in tight spaces.
The system is powered by Huawei’s MDC electronic architecture and supported by an advanced sensor suite that includes:
High definition cameras
Millimeter wave radars
Ultrasonic sensors
A rooftop LiDAR sensor
This fully integrated tech enhances safety and driver awareness, positioning the Taishan alongside next generation smart SUVs like the AITO M9, IM LS7, and NETA L.
Spacious Six Seat Interior Focused on Premium Comfort
Early details reveal that the Taishan will feature a luxurious three row layout with six individual seats, designed specifically for high end customers who prioritize comfort, elegance, and advanced technology.
The cabin promises a first class experience, offering:
Individual captain chairs with heating, cooling, and massage functions
Premium materials including natural leather and polished wood trim
A high end surround sound system and multi screen entertainment setup
Enhanced acoustic insulation for a quieter, more relaxing drive
With this focus on refinement, the Taishan is clearly targeting upscale families and GCC based executives who seek a commanding presence on the road paired with cutting edge smart technology.
Electric Platform and High Performance Expectations
Although official specifications have not yet been revealed, early reports suggest that the upcoming Voyah Taishan will be built on a fully electric platform, offering an estimated driving range of over 600 kilometers per charge. The SUV is also expected to feature:
Adaptive smart air suspension system
Over the air (OTA) updates powered by Huawei
Dual electric motors for all wheel drive capability
These features hint at a blend of luxury and performance, with the potential for sporty acceleration despite the vehicle’s large size. Positioned to rival models like the BYD Yangwang U8 and Li Auto L9, the Taishan stands out with a design language that leans more toward British inspired elegance and road presence.
Launch Timeline and What to Expect
Leaks suggest that the official unveiling of the Voyah Taishan will take place before the end of 2025, most likely during the Guangzhou Auto Show or at a dedicated event hosted by the company in Wuhan or Beijing.
This SUV is expected to serve as a bold showcase of Voyah’s future direction, both in terms of high end design and its strategic partnership with Huawei. Positioned at the top of the brand’s lineup, the Taishan marks a key move into the full size luxury SUV segment, giving Voyah a serious shot at competing with the world’s most elite nameplates.
