- Toyota Maintains the Lead with Saudi Buyers’ Trust
- Hyundai and Kia Strengthen the Korean Presence in Saudi Arabia
- Nissan and Ford Compete in the Power and Performance Segment
- Japanese Brands Maintain Their Strong Presence
- Changan and MG Lead the Rise of Chinese Automakers in Saudi Arabia
The Saudi automotive market in 2025 is witnessing growing diversity in choices and a clear reshuffling among the Top 10 Best Selling car brands. These leading automakers have secured their positions through a blend of quality, advanced technology, and designs tailored to the preferences of Saudi drivers. The long standing Japanese dominance is no longer absolute, as Korean and Chinese brands have entered the scene with strength, adding new energy and remarkable variety to the largest automotive market in the region.
Toyota Maintains the Lead with Saudi Buyers’ Trust
Once again, ToyotaBahrain ToyotaEgypt ToyotaKSA ToyotaKuwait ToyotaOman ToyotaQatar ToyotaUAE Toyota proves to be the most popular car brand in the Kingdom, thanks to its reputation for durability and long lasting quality that Saudi drivers have trusted for decades.
Sales: 153,510 units sold in the first eight months of 2025
Toyota’s lineup in Saudi Arabia remains one of the most diverse in the market, including sedans like Camry and Corolla, along with SUVs such as Land Cruiser and Prado, both highly favored by off road enthusiasts. Meanwhile, the Hilux pickup continues to strengthen its position among commercial and family users alike, thanks to its practical performance and exceptional reliability.
Toyota’s ongoing success comes from its consistent balance of Japanese engineering excellence and modern innovation. The inclusion of advanced safety technologies like Toyota Safety Sense has made it a top choice for buyers seeking confidence, comfort, and peace of mind on Saudi roads.
Hyundai and Kia Strengthen the Korean Presence in Saudi Arabia
HyundaiUAE HyundaiBahrain HyundaiEgypt HyundaiKSA HyundaiKuwait HyundaiOman HyundaiQatar Hyundai achieved a remarkable performance in the Saudi market during 2025 thanks to a diverse range of models that combine elegant design with strong value for money.
Sales: 82,993 units
Models like Tucson, Elantra, and Sonata are well known for their modern styling and advanced technologies, offering reliable performance that appeals to different types of Saudi drivers. The brand also continues to expand its presence in the electric vehicle segment with the latest Ioniq lineup, reflecting Hyundai’s commitment to innovation and sustainability.
KiaUAE KiaKSA KiaKuwait KiaQatar KiaOman KiaBahrain KiaEgypt Kia, on the other hand, maintained its steady success with a wide variety of models including Sportage, Sorento, and Cerato.
Sales: 46,289 units
Kia cars are recognized for their dependability, easy maintenance, and refined interiors that add a touch of luxury within their segments. The brand’s ongoing strategy focuses on integrating smart driver assistance systems and continuous digital updates to enhance overall driving comfort and connectivity.
Nissan and Ford Compete in the Power and Performance Segment
Nissan secured the fourth position with 32,324 units sold, supported by consistent demand for its well known models in Saudi Arabia. Leading the lineup is the iconic Nissan PatrolUAE Nissan PatrolKSA Nissan PatrolKuwait Nissan PatrolQatar Nissan PatrolBahrain Nissan PatrolOman Nissan PatrolEgypt Nissan Patrol, a symbol of power and prestige, along with the Navara and Altima, which cater to both urban and highway driving needs.
Meanwhile, Ford claimed the fifth spot with 30,330 units sold, thanks to its powerful and luxurious lineup. Models like the Expedition and F-150 stand out for their strength and off road performance, earning Ford a loyal fan base among Saudi enthusiasts. The American brand is also working to expand its hybrid and electric portfolio in line with the global shift toward sustainable mobility.
Japanese Brands Maintain Their Strong Presence
The competition in Saudi Arabia’s automotive market isn’t limited to the big names alone. Other Japanese brands such as Isuzu, Suzuki, and Mazda continue to perform strongly and maintain their loyal customer base.
Isuzu: Recorded 29,395 units sold, driven by its lineup of light and medium duty trucks that serve a wide range of commercial and business needs across the Kingdom.
Suzuki: Achieved 25,474 units, supported by popular models like the Jimny and Swift, which combine compact size with excellent fuel efficiency and practicality.
Mazda: Reached 24,121 units, with standout models such as the CX-5 and Mazda6 offering an engaging driving experience and elegant styling that reflects the brand’s signature Kodo Design philosophy.
Changan and MG Lead the Rise of Chinese Automakers in Saudi Arabia
Chinese manufacturers have proven their growing strength in the Saudi market by offering vehicles that combine competitive pricing, advanced features, and modern design.
Changan: Sold 15,634 units during the first eight months of 2025, gaining popularity with models like the CS75 Plus and CS35 Plus, known for their bold styling and reliability.
MG: Secured the tenth position with 13,216 units, driven by models such as the MG5 and MG RX5UAE MG RX5Bahrain MG RX5KSA MG RX5Kuwait MG RX5Oman MG RX5Egypt MG RX5Qatar MG RX5, which deliver a perfect blend of comfort, technology, and affordability.
These figures highlight the steady rise of Chinese brands in Saudi Arabia, backed by long term strategies focusing on improved quality, extended warranties, and increasing consumer trust among Saudi drivers.
