Toyota Beats the Giants: Discover the Truck With the Highest Resale Value in the GCC

The pickup truck market in the GCC is known for fierce competition between American brands like FordUAE FordKSA FordKuwait FordQatar FordOman FordBahrain FordEgypt Ford and ChevroletUAE ChevroletKSA ChevroletKuwait ChevroletQatar ChevroletOman ChevroletBahrain ChevroletEgypt Chevrolet. Many drivers expect these models to dominate the rankings for resale value. However, the reality is quite different. ToyotaUAE ToyotaKSA ToyotaKuwait ToyotaQatar ToyotaOman ToyotaBahrain ToyotaEgypt Toyota has completely upended expectations by outperforming its rivals, surprising car enthusiasts and experts alike in Saudi Arabia and the UAE. So which pickup truly holds its value better than the rest? And what is behind Toyota’s impressive performance in our region?

Toyota Leads the Pack

Toyota sits at the top of the resale value rankings for trucks, outpacing all major American brands. For those familiar with Toyota’s reputation for reliability, especially the legendary Tacoma in the region, this may not be such a surprise, even though the Tundra has faced its own technical challenges lately.

According to CarEdge data, Toyota has a resale value retention rate of 72.3 percent after three years of ownership. This figure includes not only trucks but also SUVs and sedans, highlighting just how strong the Japanese brand’s presence is across the board.

While the report focuses on three year resale value rather than five, Toyota still remains ahead, leaving American brands trailing behind.

Brand Rankings for Resale Value

• GMC claims the top spot among American brands with a retention rate of 66.3 percent

• Ram follows with 65.3 percent

• Chevrolet comes next at 63.8 percent

• Ford ranks in eleventh place with just 62.3 percent

This ranking highlights the clear gap between American names and Toyota, which has become synonymous with strong resale value, even after years of use.

Five Year Resale Value

Market reports show that the 2025 Toyota TacomaUAE Toyota Tacoma is expected to retain 64.1 percent of its value after five years, while the Tundra is likely to keep around 68 percent of its original value. This highlights Toyota as the top choice for those looking to make a smart investment in the pickup world.

When it comes to American competitors:

• Ford F-150 retains just 50 percent of its value after five years

• Ford RangerUAE Ford RangerKSA Ford RangerKuwait Ford RangerQatar Ford RangerOman Ford RangerEgypt Ford RangerBahrain Ford Ranger holds 55 percent

• Ford Maverick maintains 54 percent

• GMC Sierra 1500 keeps 51 percent

• GMC CanyonUAE GMC CanyonKSA GMC CanyonKuwait GMC CanyonQatar GMC CanyonBahrain GMC CanyonOman GMC CanyonEgypt GMC Canyon can hold 64 percent

• Chevrolet Silverado retains only 42 percent

• Chevrolet Colorado maintains 48 percent

• Ram 1500 achieves a retention rate of 59 percent

These numbers clearly illustrate the strength of Japanese models, as their values stay higher and more stable over time, giving owners extra peace of mind when thinking about resale.

Why Does Toyota Lead in the GCC Market?

Toyota’s ongoing success is mainly driven by its long standing reputation for reliability and durability in tough conditions. Many drivers in Saudi Arabia and the UAE prefer to invest in a truck that keeps its value and avoids loss at resale, and Toyota’s wide service network and readily available parts only add to that confidence.

Toyota continues to attract pickup enthusiasts looking for lasting quality and value, keeping its place as the number one choice in the Gulf truck market.