- Overview of Voyah Taishan
- Exterior Design: Fusion of Power, Elegance, and Luxurious Touches
- Performance and Advanced Technologies
- Interior Design and Luxury Features
- Chinese Luxury Confidently Taking Its Place
Voyah, a brand belonging to the Chinese Dongfeng group, has unveiled its new luxury SUV Taishan, poised to be a strong and symbolic competitor to the Rolls-Royce Cullinan in the ultra-luxury car market. This vehicle sends a clear message about the advancement of the Chinese automotive industry and a global ambition that surpasses traditional luxury car boundaries. It combines power, luxury, and advanced smart technologies competing with the most prestigious European brands.
Overview of Voyah Taishan
Brand: Voyah, a subsidiary of Dongfeng, one of China’s largest automakers.
Market Position: Targets the ultra-luxury SUV segment, directly competing with Rolls-Royce Cullinan and alongside rivals like Li Auto L9.
Current Status: Prototype spotted testing on Shanghai streets, wearing unique Louis Vuitton-themed camouflage, aiming to attract attention for its exceptional luxury.
Exterior Design: Fusion of Power, Elegance, and Luxurious Touches
Dimensions and Overall Look:
Length exceeds 5.3 meters with a 3.1-meter wheelbase, offering a spacious and comfortable cabin.
Design features clean, flowing lines with traditional doors, combining modernity and integrated luxury focused on comfort.
Distinctive Details:
Robust coverage across core body parts with a rear door opening in a “Heavenly Gate” style.
Large 22-inch wheels with a unique closed-disc design, featuring a logo inspired by Russian nested dolls that keeps upright at all times.
Hidden LiDAR technology mounted discreetly on the windshield’s upper edge to enhance autonomous driving capabilities.
Performance and Advanced Technologies
Powertrain and Drivetrain Options:
Expected to be offered as a plug-in hybrid electric vehicle (PHEV), likely featuring all-wheel drive for enhanced stability and performance.
Combines a 1.5-liter turbocharged gasoline engine with two electric motors delivering a combined output of approximately 657 horsepower.
Battery and Range:
Uses advanced batteries from CATL, promising a long electric-only range (reported to exceed 380 km on pure electric power).
Fast-charging capability enables charging from 20% to 80% in just nine minutes.
Artificial Intelligence and Autonomous Driving:
Equipped with Huawei ADS Ultra AI solutions, including four LiDAR sensors and a level 3 semi-autonomous driving system, enhancing driving safety and comfort.
Interior Design and Luxury Features
Ambience and Materials:
Luxurious interior employing high-quality materials blending leather, aluminum, and carbon fiber.
Large multifunctional digital display replacing most physical controls.
Premium sound system and adjustable seats with ventilation and massage functions.
Seating Configuration:
Offers a 2+2+2 seating arrangement, making it ideal for family trips with maximum comfort for all passengers.
Comparison Table Between Voyah Taishan and Rolls-Royce Cullinan
Chinese Luxury Confidently Taking Its Place
Taishan reflects a remarkable evolution in understanding and mastering modern luxury concepts with an elegant Eastern touch and smart technologies that rival Western competitors.
The company presents a new model balancing environmental performance, advanced technologies, and the luxurious experience expected from vehicles like the Cullinan.
The Voyah Taishan represents China’s new challenge in the luxury automotive world by combining striking design, powerful performance, and cutting-edge smart technologies into a unique package. It sends a clear message to Rolls-Royce Cullinan and other premium competitors. With China’s growing capability to rival major global automakers, the Taishan is more than a car — it symbolizes a new era in luxury automotive manufacturing.
