The Lexus LS Coupe concept represents a bold evolution in the philosophy of Japanese luxury.

AITO partners with Abu Dhabi Motors’ Performance Plus Motors, accelerating its global expansion in luxury new energy vehicles.

Toyota Century Concept redefines Japanese luxury with elegant design focused on comfort and privacy, opening the door to potential presence in Saudi Arabia.

Lexus presents the LS Micro Electric Concept as a vision for urban mobility, focusing on privacy, autonomous driving, and last mile solutions in GCC cities.

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Analysis of Toyota GR GT, GR GT3 and Lexus LFA Concept as a new Japanese supercar trio redefining Toyota and Lexus performance flagships.​

Porsche Cayenne EV debuts Dubai—up to 1,139hp, ultra-fast charging, digital luxury—redefining Gulf expectations for high-end electric SUVs.

The Nissan Patrol Pro 4X arrives in the UAE with bold design, 425 hp twin turbo V6 power, and unmatched luxury for both city drives and desert adventures.

Lexus moves beyond cars—fusing brand luxury into homes and yachts, crafting a limitless, holistic “experience of tomorrow.”

Lexus leads luxury car sales in Saudi Arabia H1 2025 with 8,327 units, ahead of BMW, Genesis, Mercedes and Land Rover, confirming its strong market dominance.