- Strategic Partnership Expands Presence Across Italy
- Expert Leadership Driving Growth and Sustainability
- Geely Auto: Global Innovation with Italian Design Roots
- Abdul Latif Jameel Motors Steers Steadily Toward a Sustainable Mobility Future
With a legacy spanning over 80 years, Abdul Latif Jameel Motors is entering a bold new chapter of international growth through its strategic partnership with Geely Auto, a brand known for cutting edge intelligent driving technologies. The two automotive leaders have officially announced the debut of advanced electric and plug in hybrid passenger vehicles in the Italian market for the very first time. This expansion is more than just a geographic move; it marks a strategic leap into a promising European market that is witnessing fast growing demand for clean mobility solutions that combine high performance, efficiency, and a spirit of innovation.
Strategic Partnership Expands Presence Across Italy
The official distribution agreement signed between Jameel Motors and Geely Auto has paved the way for a strong debut in the Italian market, following fierce competition with several local and international companies. This milestone marks a new chapter in Jameel Motors' expansion journey, coming shortly after securing a similar agreement in Poland. In the final quarter of this year, the launch will include two key Geely models: the fully electric EX5 SUV and a plug in super hybrid, both tailored to meet the growing local demand for high tech and sustainable mobility solutions.
These new vehicles reflect Geely Auto’s commitment to cutting edge engineering and contemporary design. They are equipped with advanced safety systems and high performance features, and come with an extended six year warranty. As part of its rollout strategy, Jameel Motors aims to establish a professional dealer network spanning across Italy, targeting 100 sales and service points once fully operational. This initiative underlines the brand’s readiness to deliver a complete and seamless experience for Italian customers.
Expert Leadership Driving Growth and Sustainability
In a strategic move to strengthen its presence in the Italian market, Abdul Latif Jameel Motors has appointed Marco Santucci as Managing Director of its operations in Italy. With a distinguished career spanning over three decades in the automotive industry, Santucci brings extensive experience from senior roles at Ford and Toyota Europe, and most recently served as President and CEO of Jaguar Land Rover Italy. His appointment marks a significant addition to the leadership team, thanks to his strategic vision and deep understanding of the Italian market, positioning him well to lead growth and advance Jameel Motors’ goals in customer experience, quality, and sustainability.
Commenting on this milestone, Fady Jameel, Vice Chairman of Abdul Latif Jameel Motors, emphasized that entering the Italian market represents a pivotal chapter in the company’s journey to deliver advanced and integrated mobility solutions across Europe. He highlighted the rising demand for electric vehicles and the need for innovative mobility offerings. Mo Wang, Vice President of Geely Auto Group, echoed this vision, noting that the partnership is part of Geely’s broader strategy to expand internationally by offering vehicles that combine environmental efficiency with comfort, aligning with evolving customer expectations across the European continent.
Geely Auto: Global Innovation with Italian Design Roots
Geely Auto is far more than just one of China’s largest automotive brands. With a global footprint spanning over 80 countries and 2.17 million cars sold in 2024 alone, the company has positioned itself as a true innovator in smart mobility. Backed by a workforce of more than 50,000 employees, Geely operates 12 manufacturing plants and 5 advanced R&D centers located in Hangzhou, Ningbo, Gothenburg, Coventry, and Frankfurt. Its strategy is deeply rooted in artificial intelligence and intelligent driving technologies, driving the future of automotive design and functionality.
In 2023, Geely solidified its presence in the Italian market with the establishment of its Milan based Innovation Design Center. This facility is closely integrated with Geely’s global design network and plays a crucial role in shaping the brand’s next generation vehicle concepts. By investing in local partnerships with elite Italian designers and bringing cutting edge electric mobility solutions to European consumers, Geely aims to deepen its influence in Italy and build stronger awareness around its brand across the region.
Abdul Latif Jameel Motors Steers Steadily Toward a Sustainable Mobility Future
As the global automotive landscape undergoes significant transformation, Abdul Latif Jameel Motors continues to expand its international presence with a calculated and strategic approach. The company now operates across more than 10 countries, representing some of the world's most recognized brands in both commercial and passenger vehicle sectors. Its focus remains firmly on delivering innovative mobility solutions that align with future needs and support environmental sustainability.
The recent distribution agreement with Geely Auto in the Italian market marks a pivotal milestone in this journey. Backed by decades of experience and a renewed vision, Abdul Latif Jameel Motors is taking a leading role in the shift toward electric mobility in one of the most dynamic and competitive automotive markets in Europe.
