According to local media reports, Chinese automaker BYD is preparing for a pivotal year in 2025, setting a bold target of selling 5.5 million vehicles worldwide. The goal marks a 29% increase over its 2024 total of 4.27 million units. It also reflects an ambitious international expansion, with more than 800,000 units aimed for overseas markets, an impressive 92% surge compared to the 417,204 vehicles exported in 2024.
Diverse Brand Strategy Targets Balanced Growth
BYD Group oversees four key automotive brands: BYD, Denza, Yangwang, and FangChengBao. Each brand is set to follow its growth trajectory in 2025. The main BYD brand, featuring the Dynasty and Ocean series, is aiming for moderate growth of under 10%, while the premium brands are expected to drive more substantial gains to support the group's expansion.
The company plans to reduce its reliance on the BYD brand, targeting a contribution of roughly 80% of overall sales. In 2024, the Dynasty series delivered over 2.09 million units, marking a 31.44% year on year increase, while the Ocean series achieved 1.94 million units, growing by 52.16%. To sustain this momentum, BYD is expanding its dealer network, enlarging showroom spaces, and upgrading existing models with intelligent driving features. In March alone, the company introduced six new models, including the Qin L EV and the Sealion 05 EV.
Luxury Divisions Race to Compete in Tech Driven Premium Market
BYD’s premium subbrands face stiff competition in the high end automotive market, where advanced technology, artificial intelligence, and brand prestige are now key differentiators. This landscape presents new challenges for BYD, which has historically focused more on engineering than on building a luxury brand identity.
Denza, for instance, aims to reach 20,000 units per month by the second quarter of 2025 and then grow to 30,000 units monthly during the second half of the year. This represents a significant leap from its 2024 average of just 10,500 units per month. Competing in the premium segment requires more than technical excellence; it demands emotional resonance with customers and a strong brand identity that justifies higher pricing. These goals will challenge BYD’s flexibility and mark 2025 as a pivotal year in its global transformation.
