Chery Unveils iCAUR Brand in Dubai with V23 and 03T Debuts

CheryBahrain CheryKSA CheryQatar CheryOman CheryUAE CheryKuwait CheryEgypt Chery has officially launched its new iCAURUAE iCAURKSA iCAURKuwait iCAURQatar iCAUROman iCAURBahrain iCAUREgypt iCAUR brand during a global event held on August 1 in Dubai, marking a major step in its international expansion strategy.

The iCAUR name will serve as the global identity for the iCAR lineup, replacing the original name in overseas markets due to international trademark considerations, particularly with Apple.

During the launch event, Chery introduced two all new models: the iCAUR V23Bahrain iCAUR V23Egypt iCAUR V23KSA iCAUR V23Kuwait iCAUR V23Oman iCAUR V23Qatar iCAUR V23UAE iCAUR V23 and iCAUR 03TBahrain iCAUR 03TEgypt iCAUR 03TKSA iCAUR 03TKuwait iCAUR 03TOman iCAUR 03TQatar iCAUR 03TUAE iCAUR 03T. Both vehicles mark the official entry of the iCAUR brand into the Middle Eastern market. With bold exterior styling and a focus on intelligent electric mobility, these models aim to capture the attention of GCC region drivers seeking cutting edge technology, standout design, and strong everyday practicality.

Bold Lines and a Distinct Identity: iCAUR’s Striking Exterior Design

At the official launch of the iCAUR V23 and 03T, the brand showcased a daring design philosophy that blends modern aesthetics with a sense of adventure and advanced tech appeal.

The iCAUR V23 stood out with its bold, boxy lines that communicate ruggedness and off road spirit, while the 03T introduced a more streamlined, practical silhouette ideal for daily urban mobility with a touch of contemporary elegance.

Striking Exterior Design Elements of the V23 and 03T

Both the iCAUR V23 and 03T stand out with a bold and youthful design language crafted to resonate with the new generation of drivers in the Gulf. These models are built to turn heads while expressing individuality through modern and distinctive styling.

Key exterior highlights include:

• Square shaped headlights with circular inner detailing that create a strong visual contrast

• A wide, multi slat front grille that adds a premium and aggressive look

• Flat, floating style roof design that gives the vehicle a sleek and contemporary stance

• Side doors with clean, straight lines that reinforce a practical and purposeful identity

• Prominent vertical tail lamps that add a futuristic and technical touch

• A side opening tailgate with a decorative rear element shaped like a backpack, emphasizing the adventurous spirit of the V23 in particular

This design direction clearly targets young GCC based drivers who seek a standout vehicle that reflects their modern lifestyle and bold personality.

Dimensions: A Compact Design Made for Urban Roads and Open Highways

During the official launch event, iCAUR revealed the exact dimensions of the V23 and 03T models, both featuring a carefully crafted design that balances sleek urban practicality with a bold road presence. The figures reflect the brand’s focus on delivering compact electric vehicles that suit the fast paced lifestyle of Gulf cities without sacrificing space or comfort.

These dimensions highlight the capability of both models to deliver a stable driving experience, a comfortable interior layout, and an exterior design that embodies iCAUR’s bold and modern identity.

Modern Cabin Meets Smart Innovation

The iCAUR V23 and 03T introduce a bold, modern interior design that mirrors the brand’s futuristic and technology driven philosophy. Inside, both models embrace a sleek and spacious layout highlighted by ultra wide digital displays and fully virtual instrument clusters. This clean, minimalist approach is enhanced by premium materials and refined finishes, creating a sophisticated and immersive atmosphere for both driver and passengers.

Key interior features include:

• High resolution touchscreen infotainment system

• Mult function sporty steering wheel

• Customizable ambient lighting to match the driver’s mood

• Premium materials, including synthetic leather and metallic accents

Smart Safety in Motion: iCAUR V23 and 03T Bring Confidence to Every Drive

Chery has introduced a new level of smart safety with the iCAUR V23 and 03T, equipping both models with next generation driver assistance systems designed to elevate peace of mind behind the wheel. A key highlight is the integration of ultra precise LiDAR sensors from Hesai, which enhance the vehicles' ability to read the road and anticipate hazards more accurately than ever before.

Advanced Safety Tech for Modern Roads

Both the V23 and 03T come packed with intelligent features aimed at supporting safer, more confident driving. These include:

• Lane keeping assist that gently steers the vehicle back into place when drifting

• Blind spot monitoring to help avoid side collisions during lane changes

• Forward collision warning that alerts the driver in traffic to reduce accident risk

• 360 degree surround view cameras for better parking and maneuvering in tight spaces

• Adaptive cruise control for smooth, automatic speed and distance management

• Front and rear parking sensors that make tight parking easier and safer

By combining high end sensors with smart software, the iCAUR V23 and 03T deliver a refined, safety focused driving experience tailored for the demands of urban and highway driving in the GCC region.

Who Are the Rivals of the iCAUR V23 and 03T in the GCC Market?

Following their official debut, the iCAUR V23 and 03T models have quickly captured the attention of young drivers in Saudi Arabia and the UAE. These EVs appeal especially to those seeking a bold design, smart features, and a price point that feels just right. Positioned within the competitive compact crossover and EV segment, both models face tough competition from some of the most recognized players in the market.

Top Rivals Include:

• Geely EX5Bahrain Geely EX5Egypt Geely EX5KSA Geely EX5Kuwait Geely EX5Oman Geely EX5Qatar Geely EX5UAE Geely EX5

• BYD Atto 3

iCAUR enters this race with confidence, banking on futuristic tech and a distinctive design language. These elements make it a compelling choice for buyers who want a driving experience that feels fresh, forward looking, and different from the mainstream.