- Partnership details and impact on the Saudi market
- VOYAH: Smart Luxury from Dongfeng
- MHERO: Electric Power for Adventure Seekers
- Al Ghurair Group: A Local Partner with Global Expertise
- The Significance of the Partnership for Saudi Arabia’s Future
In a rapidly evolving landscape of luxury electric mobility, the Saudi market witnessed a major announcement from Dongfeng Middle East after signing a three year strategic partnership with Al Ghurair Group. The agreement marks the official launch of VOYAHBahrain VoyahEgypt VoyahKSA VoyahKuwait VoyahOman VoyahQatar VoyahUAE Voyah and MHERO in the Kingdom, opening a new chapter that combines Chinese expertise in premium electric vehicles with the longstanding legacy of Al Ghurair, a group with a strong presence across global markets.
Partnership details and impact on the Saudi market
Through this partnership, Dongfeng aims to strengthen its footprint in Saudi Arabia by introducing advanced electric mobility solutions aligned with global sustainability trends. The choice of Al Ghurair as a local partner reflects its unmatched reputation, with more than 60 years of experience and operations in over 20 countries, making it the ideal ally to lead Dongfeng’s expansion in the Kingdom.
Duration of the agreement: 3 years
Main objective: Launch VOYAH and MHERO in Saudi Arabia
This move goes beyond introducing new brands to the market, as it also demonstrates a commitment to supporting Saudi Arabia’s Vision 2030 goals of sustainability and expanding the presence of luxury electric vehicles in the region.
VOYAH: Smart Luxury from Dongfeng
VOYAH emerges as Dongfeng’s premium electric brand, created to compete directly with global names in the luxury smart car segment. The brand’s vehicles stand out with sleek, modern designs that turn heads on the road, paired with spacious cabins that blend comfort with advanced technology. Equipped with the latest artificial intelligence systems and intelligent driving features, VOYAH positions itself as the perfect choice for customers seeking sustainable luxury.
The brand is designed for drivers who want more than just electric performance. VOYAH aims to deliver a complete premium experience, combining refined craftsmanship, cutting edge innovation, and high quality materials. With this approach, it is set to rival established European and American luxury electric brands in both style and substance.
MHERO: Electric Power for Adventure Seekers
While VOYAH focuses on smart luxury, MHERO represents another side of Dongfeng’s vision, specializing in high end electric and hybrid SUVs. Known for their exceptional off road capabilities, MHERO models deliver powerful performance through multiple powertrain options, including REEV systems, with certain PHEV versions also available in China.
MHERO vehicles provide a unique blend of rugged strength and refined design. More than just off road companions, they serve as premium SUVs equipped with advanced technology and intelligent driving systems. This combination of capability and sophistication makes MHERO a standout choice for customers who want both adventure ready performance and the exclusivity of a luxury electric SUV.
Al Ghurair Group: A Local Partner with Global Expertise
The selection of Al Ghurair Group as Dongfeng’s official partner for launching VOYAH and MHERO highlights the strong trust the group enjoys in both the Saudi and regional markets. Established over six decades ago, Al Ghurair has expanded its operations across major sectors including industry, construction, retail, and financial services. With this legacy and a presence in more than 20 countries, the group stands as a powerful investment and business force capable of supporting Dongfeng’s new expansion in the region.
Al Ghurair’s history of building long term strategic alliances makes it the ideal partner for Dongfeng, especially as Saudi Arabia’s interest in electric mobility continues to grow. It is also worth noting that Al Ghurair Automotive has recently become the official distributor for Exeed in the Kingdom, which means Saudi customers now have access to three strong brands under the group’s umbrella: VOYAH, MHERO, and Exeed.
The Significance of the Partnership for Saudi Arabia’s Future
This partnership comes at a pivotal time, aligning perfectly with Saudi Vision 2030, which places sustainability at the heart of the nation’s future strategies. The Kingdom is currently undergoing a major shift toward electric vehicles as part of its plans to reduce emissions and achieve environmental balance, creating new opportunities for premium and eco friendly automotive solutions.
The launch of VOYAH and MHERO under this agreement offers Saudi consumers innovative choices that blend luxury with high performance, all while embracing future ready technologies. With Al Ghurair as a trusted local partner, customers can also expect top tier aftersales services and technical support, further strengthening confidence in these two brands.
Ultimately, this collaboration is more than just a commercial agreement. It represents a new chapter in Saudi Arabia’s evolving automotive landscape, where premium electric vehicles are emerging as a key choice for the next generation of drivers. Backed by Al Ghurair’s local strength and Dongfeng’s global expertise, the future looks promising for VOYAH and MHERO in the Kingdom.
