From Game Controller to Steering Wheel: How AFEELA Redefines the Smart Car Future

In an era where digital entertainment and mobility increasingly intersect, Sony Honda Mobility’s AFEELA represents a bold reimagining of what a car can be. More than an electric vehicle, AFEELA is conceived as a moving digital platform—often described as a "PlayStation on wheels." This editorial feature explores how technology, emotion, and mobility converge in one of the industry’s most ambitious projects.

The Birth of AFEELA: A Strategic Alliance

AFEELA emerged from a collaboration between two Japanese giants:

• Sony: Leader in entertainment, sensors, AI, and gaming ecosystems

• Honda: Renowned for automotive engineering, reliability, and manufacturing

The result is not a conventional EV, but a user-centric mobility platform.

Why the Name AFEELA?

The name reflects three core pillars:

• Autonomy – Advanced driver assistance and autonomy

• Feeling – Emotional interaction between car and user

• Environment – Seamless integration with digital and physical spaces

Exterior Design: Digital Minimalism

AFEELA adopts a clean, futuristic aesthetic inspired by consumer electronics rather than traditional cars.

Key highlights include:

• Interactive digital front panel

• Aerodynamically optimized silhouette

• Minimalist, tech-driven appearance

Interior Experience: A PlayStation on Wheels

The cabin is where Sony’s influence truly shines.

• Full-width panoramic display

• Game-inspired user interface

• Augmented and virtual reality support

• Deep integration with PlayStation, Sony Music, and Sony Pictures

Artificial Intelligence and Personalization

AFEELA’s AI-driven system enables:

• Driver recognition

• Natural voice interaction

• Mood-based personalization

• Continuous learning from user behavior

Sensors and Autonomous Driving Technology

Electric Platform and Performance Philosophy

While performance figures remain undisclosed, AFEELA prioritizes smoothness, balance, and everyday usability over outright sportiness.

Competitive Landscape

Is AFEELA the Future of Mobility?

For a generation raised on digital platforms, AFEELA may represent the most intuitive vision of tomorrow’s car—one that evolves with its user.

AFEELA is not just an electric vehicle—it is a statement about the future of mobility. By blending gaming, AI, and automotive engineering, Sony Honda Mobility positions AFEELA as a rolling digital ecosystem.