GWM ONE Platform：World‘s First Five-Powertrain Compatibility, 48.3% Overseas Sales Share Drives Rapid Expansion into Middle East Luxury SUV Market

April 2026, Baoding – GWM delivered a “cold domestically, hot overseas” Q1 2026 performance: cumulative sales of 269,000 units up 4.8% YoY, NEV sales of 53,000 units down 15.9% YoY, but exports surged 43.1% YoY to 130,000 units, pushing overseas sales share to a record 48.3%. Despite short-term pressure in NEV transition, overseas markets are becoming GWM‘s most important growth engine. In full-year 2025, GWM achieved record revenue of 222.824 billion yuan, up 10.2% YoY, with overseas sales of 506,800 units up 11.6% YoY, over 16 million global users, over 1,400 overseas sales channels, and cumulative overseas sales exceeding 2 million units.

1. GWM ONE Platform: One Vehicle Compatible with Five Powertrains, Movable Type Wisdom Reinvents Automotive Architecture

On January 16, 2026, GWM held a dual-location launch event for the “ONE” platform — at the living heritage site of Chinese wooden movable type printing in Dongyuan Village, Rui‘an, Zhejiang, and at GWM’s Technology Center in Baoding, Hebei. The name “ONE” came from an online public vote with over 96,000 participants, securing more than 22,000 votes.

The “ONE” platform‘s core innovation is inspired by movable type printing. Traditional vehicle development works like block printing — one vehicle, one platform, fixed powertrain and body structure. The ONE platform, like movable type, deconstructs a vehicle into 329 common components and over 2,000 standardized atomic capability tags, which AI intelligently combines and schedules, creating a “hardware detachable, software configurable, AI understands you” vehicle production model.

2. Native AI Full-Stack Intelligent Agent: ASL 2.0 + Dual VLA Models

At the core of the ONE platform’s intelligence is the world‘s first native AI full-stack intelligent agent for the automotive sector. Through the “hardware atomization, software labeling, AI native” approach, the platform deeply integrates Coffee EEA 4.0, AI OS, the world’s first dual VLA large models, and a bionic motion control system, achieving a leap from “functional stacking” to “instinctive response”.

At CES in January 2026, GWM showcased its ASL (Agent Service Layer) system, planned for mass-production deployment starting mid-2026. The ASL system uses multimodal AI models to recognize occupants, interpret context, and provide proactive services — adjusting seats, climate control, navigation, and entertainment without explicit commands. GWM also released its Global Technology Investment White Paper, systematically outlining the core of its “Technology GWM” strategy: the ultimate goal of all technology investments is to reshape the human-vehicle relationship and create deep user value.

3. Hi4 All-Scenario Hybrid: From City Commuting to Hardcore Off-Road

GWM‘s Hi4 intelligent four-wheel-drive hybrid technology has established a product matrix covering all scenarios. At CES 2026, GWM CTO Nicole Wu explained the philosophy: the essence of Hi4 is the profound understanding and intelligent integration of power sources — electric motors provide instant torque and quick response, engines offer endurance and sustained stamina. Hi4 combines both for faster starts, lower fuel consumption, stronger power, and longer range.

Three differentiated technology series have been developed: Hi4 for urban SUVs; Hi4-Z for weekend adventures; and Hi4-T for hardcore off-road use. Hi4-Z is inspired by the 2,300-year-old Dujiangyan irrigation system, intelligently splitting the engine’s energy flow into two paths — one directly driving the wheels for efficiency, the other driving a generator for powerful electric four-wheel drive.

4. Middle East Market Performance: Tank 700 Launched in Dubai, Middle East Maintains 10%+ Sales Share

The Middle East is a core strategic pillar of GWM’s globalization. GWM expects to maintain sales share above 10% in the Middle East in 2026, backed by years of market cultivation and mature sales and service networks.

TankUAE TankKSA TankKuwait TankQatar TankOman TankBahrain TankEgypt Tank 700 Launched in Dubai

Tank 700 has officially launched in Dubai, marking a key step in GWM’s brand elevation in the Middle East. Tank series export volumes continue to grow, and the Middle East‘s strong demand for premium off-road SUVs aligns perfectly with Tank’s positioning. GWM has also achieved breakthroughs in the official fleet market in the Middle East, with bulk purchases of GWM pickup trucks having become routine, earning recognition from governments and enterprises.

One GWM Single-Brand Strategy Accelerates Overseas Expansion

GWM adopts the “One GWM” single-brand strategy overseas, operating heavy-asset fully-process plants and KD assembly in parallel. GWM‘s overseas network covers over 170 countries and regions with over 1,500 sales channels, and has established three full-process manufacturing bases in Thailand, Brazil, and elsewhere, plus multiple KD plants. GWM’s 2026 export target is 600,000 units, with Latin America expected to account for approximately 20% and the Middle East maintaining over 10% sales share. In Q1 2026, GWM‘s overseas sales reached 130,000 units, up 43.1% YoY, with overseas sales share reaching 48.3%.

5. 2026 Beijing Auto Show Preview

At the Beijing Auto Show opening April 24, GWM will exhibit across all five brands — HavalKSA HavalEgypt HavalBahrain HavalKuwait HavalOman HavalQatar HavalUAE Haval, Tank, WEY, Ora, and GWM Pickup — marking the first joint appearance of the GWM brand portfolio since the ONE platform launch.

Haval H10: Global debut of the Haval brand flagship SUV, based on the GWM ONE modular architecture, available in 5-seat and 6-seat layouts — the first flagship model to validate the ONE platform’s technological capabilities.

Tank 800: Global debut at the Beijing Auto Show, featuring a 3.0T V6 engine with plug-in hybrid system — Tank’s flagship model aimed at even higher-end off-road markets.

6. Frequently Asked Questions (FAQ)

Q: Why does GWM say it will “never do extended-range electric vehicles (EREVs)”?
A: At the ONE platform launch, GWM President Mu Feng stated: “We will never do EREVs,” arguing that EREV technology suffers from efficiency losses during energy conversion — engine generating → battery charging → motor driving loses at least 13% of energy, making it particularly inefficient in highway cruising. GWM insists on achieving full-scenario power solutions through its super Hi4 hybrid technology rather than adopting what it considers a “compromised” solution like EREV.

Q: What is the positioning of the Tank 700 in the Middle East market following its Dubai launch?
A: The Tank 700 is GWM’s flagship premium off-road SUV in the Middle East, positioned to directly compete with traditional luxury off-road models like the Land Rover DefenderBahrain Land Rover DefenderEgypt Land Rover DefenderKSA Land Rover DefenderKuwait Land Rover DefenderOman Land Rover DefenderQatar Land Rover DefenderUAE Land Rover Defender and Toyota Land CruiserUAE Toyota Land CruiserKuwait Toyota Land CruiserQatar Toyota Land CruiserOman Toyota Land CruiserBahrain Toyota Land CruiserEgypt Toyota Land CruiserKSA Toyota Land Cruiser. With Hi4-T professional off-road hybrid technology, premium features and competitive pricing, the Tank 700 offers Middle Eastern consumers a new Chinese premium brand option. Tank series export volumes are growing steadily, and the Middle East‘s strong demand for premium off-road SUVs aligns perfectly with Tank’s positioning.

Q: What real value does the ONE platform bring to Middle Eastern users?
A: With 80% parts commonality and 30% shorter R&D cycles, the ONE platform significantly reduces manufacturing and maintenance costs. For Middle Eastern users, this means more affordable purchases, easier parts availability, and more transparent repairs. The platform‘s five-powertrain compatibility allows GWM to quickly introduce models tailored for high-temperature desert conditions, meeting diverse local needs. The platform’s 800V architecture and super Hi4 hybrid system also effectively reduce fuel consumption, saving family users money amid oil price fluctuations.

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