- Tank 700 Steals the Spotlight at the Heart of the Festival
- Hi4T Technology: The Future of Intelligent Four-Wheel Drive
- GWM’s Full Lineup on Display at Liwa
- Media Engagement and Real-World Driving Experiences
- Long-Term Commitment to the Gulf Market
- Liwa 2026 as a Defining Moment for GWM
GWM Middle East announced its strong return to the Liwa Festival 2026 as a Gold Sponsor, reaffirming its commitment to the UAE and Gulf markets and strengthening its presence at one of the region’s most important off-road and desert motoring events.
Following a successful participation in the previous edition, GWM returned this year with a larger setup and a more immersive visitor experience, featuring a dedicated exhibition space that highlighted the brand’s identity in robust performance, intelligent technology, and premium craftsmanship inspired by the spirit of desert exploration that defines the Liwa Festival.
Tank 700 Steals the Spotlight at the Heart of the Festival
The highlight of GWM’s participation at Liwa 2026 was the regional debut of the Tank 700, the most powerful and luxurious model in the Tank lineup, engineered specifically to conquer the toughest desert and off-road terrains.
Key Specifications of the Tank 700:
Engine: 3.0-liter twin-turbocharged V6
Drivetrain: Advanced four-wheel-drive system designed for extreme off-road use
Mission: To combine commanding performance, interior luxury, and intelligent technologies
The Tank 700 was developed to withstand the harsh conditions of the Middle East, from extreme heat and soft sand dunes to rugged mountain trails, while delivering comfort levels that rival some of the world’s most premium off-road SUVs.
Hi4T Technology: The Future of Intelligent Four-Wheel Drive
Alongside the Tank 700, GWM showcased its advanced Hi4T platform, a smart hybrid technology specifically engineered for high-performance four-wheel-drive vehicles.
Why Hi4T Is a Game-Changer:
Seamless integration of mechanical power and electric efficiency
Intelligent torque distribution based on road and terrain conditions
Enhanced stability and control on sand and variable surfaces
Advanced energy management systems built for extreme environments
Hi4T represents GWM’s forward-looking vision to deliver vehicles that balance traditional off-road strength with modern efficiency—without compromising true off-road capability.
GWM’s Full Lineup on Display at Liwa
GWM’s presence at the festival extended beyond a single model, presenting visitors with a comprehensive range of vehicles that showcased the brand’s versatility:
Tank 300 — Compact off-road SUV with serious capability
Tank 500 — Premium off-road SUV combining power and luxury
Haval H9 — A balance of rugged performance and comfort
Haval H7 — A modern SUV tailored for families
Poer Pickup — A versatile pickup truck built for work and adventure
Product specialists were available on-site to explain safety systems, driver-assistance features, and advanced drivetrain technologies across the lineup.
Media Engagement and Real-World Driving Experiences
As part of its Liwa program, GWM hosted a dedicated media day attended by more than 50 automotive journalists and content creators from eight countries across the region.
During the event, real desert driving demonstrations allowed participants to experience the vehicles’ capabilities firsthand in authentic off-road conditions, reinforcing the brand’s philosophy of “engineering built for extremes.”
GWM also organized a customer and family day, featuring recreational activities and open desert drives, giving visitors the opportunity to test Hi4T technology and Tank models in natural desert environments.
Long-Term Commitment to the Gulf Market
GWM’s participation at the Liwa Festival 2026 went beyond product showcasing—it delivered a clear message of the brand’s long-term expansion strategy in the Middle East.
Key Pillars of This Commitment:
Expansion of dealer networks across the Gulf
Strengthening after-sales services
Introduction of more hybrid and new-energy vehicles
Development of vehicles tailored to hot climates and demanding road conditions
This strategy reflects GWM’s deep understanding of Gulf drivers’ needs, whether for daily commuting or extreme desert adventures.
Liwa 2026 as a Defining Moment for GWM
By participating as a Gold Sponsor at Liwa Festival 2026, GWM successfully reinforced its image as a leading brand in the premium off-road SUV segment, bridging authentic desert heritage with cutting-edge automotive technology.
The Tank 700 and Hi4T technology together represent a future vision of vehicles engineered to meet the real challenges of Middle Eastern terrain, delivering an ideal balance of power, efficiency, and luxury.
