iCAUR Enters the Saudi Market with a Bold SUV Identity

The iCAURUAE iCAURKSA iCAURKuwait iCAURQatar iCAUROman iCAURBahrain iCAUREgypt iCAUR brand enters the Saudi market as a new international name carrying the signature of the CheryKSA CheryKuwait CheryQatar CheryBahrain CheryUAE CheryOman CheryEgypt Chery Group, immediately standing out with a clear focus on boxy SUV designs and a strong road presence. The brand targets buyers looking for a bold look that fits both daily life and weekend trips, while relying on smart electric solutions that help reduce charging anxiety. iCAUR positions itself as a modern option that blends practical design, connected technologies, and a flexible ownership experience suited to Saudi city roads and long distance travel between regions.

What is iCAUR, and Why Is the Name Appearing Now?

iCAUR is introduced as a global electric brand born from a collaboration that combines Chery’s manufacturing expertise with SmartMi Tech’s vision in smart and connected products. This partnership reflects a clear ambition to deliver vehicles that go beyond being simple transportation tools, becoming part of an integrated lifestyle instead. The brand adopts a youthful identity that leans toward customization, allowing buyers to add original accessories that give each vehicle a personal touch aligned with individual taste, a direction that resonates strongly in the Saudi market, known for valuing uniqueness in design and equipment.

iCAUR also aims to establish a solid presence through clearly defined designs and user friendly technologies, while promising a quiet electric experience in urban environments and better adaptability for desert trips, increasing its appeal to those seeking a practical SUV with an adventurous character.

What’s Actually New in Saudi Arabia?

iCAUR secures its place in the local automotive scene through a lineup of SUV models led by the V27 and 03T, following a regional launch in Dubai that revealed ambitious GCC expansion plans. The V27 stands out as the brand’s current flagship thanks to its REEV range extender technology, where electric motors drive the wheels while a gasoline engine operates as a power generator when needed. This setup delivers a smooth electric experience in city driving, along with greater flexibility for highways and long distance trips beyond Riyadh and the Eastern Province.

The brand further strengthens its local presence through participation in key automotive events, most notably the Riyadh Electric Vehicles Exhibition taking place from October 27 to 29, 2025. At the event, the V27 appeared with a clearly defined boxy design aimed at adventure oriented buyers. Early reports point to an electric only range of around 156 kilometers in some versions, with other figures reaching close to 200 kilometers under the CLTC standard, while final Saudi market specifications will remain the deciding factor at the official commercial launch.

Key Highlights of iCAUR Models in Saudi Arabia

iCAUR emphasizes a philosophy built on combining practical design with smart technologies, clearly reflected in the equipment and features of its models introduced to the Saudi market.

• Boxy exterior design that enhances a strong road presence and supports daily use as well as weekend trips

• Adoption of REEV technology that blends electric driving with extended range flexibility

• Quiet electric usage experience in urban areas with added support for long distance routes

• Clear focus on customization through original accessories and personal styling touches

• Smart systems and advanced connectivity that reflect the brand’s youthful identity

• Strong emphasis on versatile SUV models tailored to GCC driving conditions

With this approach, iCAUR positions itself as a new player aiming to earn the trust of GCC buyers through a mix of distinctive design, practical electric solutions, and an adventurous spirit suited to Saudi roads and lifestyle.