- A Proud Motorsport Heritage Shines Through
- Are We Witnessing the Legendary Pajero’s Return?
- Expected Features of the New Generation
- A Motivational Message from Ralliart
MitsubishiUAE MitsubishiBahrain MitsubishiKSA MitsubishiKuwait MitsubishiOman MitsubishiQatar MitsubishiEgypt Mitsubishi’s latest commercial has captured the attention of car enthusiasts worldwide, as it hints at the possible comeback of one of the brand’s most legendary SUVs. The new ad carries a strong emotional tone, weaving together moments from Mitsubishi’s rich history in global rally championships and the grueling Dakar Rally. By revisiting these iconic achievements, the commercial leaves viewers speculating about the arrival of a long awaited new generation of the Pajero.
A Proud Motorsport Heritage Shines Through
The campaign, titled I Love Adventurous People, opens with archival footage from Mitsubishi’s participation in the World Rally Championship and the Dakar Rally. These nostalgic clips are designed to resonate with motorsport fans, showcasing Triton trucks tackling some of the world’s toughest terrains, followed by scenes that evoke memories of the brand’s glory days. The voiceover reflects on a challenging period for Mitsubishi, described as a black space, hinting at a time when the brand lost some of its renowned momentum.
Despite those setbacks, Mitsubishi makes a powerful return to the spotlight with the rally prepared Triton, which recently claimed victoryUAE Victory at the 2025 Asia Cross Country Rally dressed in full Ralliart livery and set to the famous riffs of Layla. The message is clear: Mitsubishi’s adventurous spirit is alive and well, and the brand is preparing to write a new chapter in its storied history.
Are We Witnessing the Legendary Pajero’s Return?
In the final scenes of the commercial, the iconic Pajero that claimed victory in the Dakar Rally is seen crossing the desert, immediately followed by a new, unnamed SUV driving down the road. This newcomer strongly resembles the prototype models spotted during mid 2025 development testing, though it now appears with less camouflage, revealing more of its true design.
The new SUV stands out with its boxy silhouette and commanding presence, reflecting the spirit of classic body on frame off roaders. Its design highlights include a sculpted hood, squared wheel arches, modern vertical LED accents on the front bumper, and thick C-pillars that give the vehicle a robust, purposeful look.
The appearance of this new model directly after the legendary Pajero has fueled even more speculation about the possible revival of this famous name in Mitsubishi’s lineup. It’s worth noting that the Pajero, also known as the Montero and Shogun in various markets, remained in production from 1981 until 2021, spanning four generations. In motorsport, this model boasts an impressive record of 12 overall victories at the Dakar Rally, including a remarkable streak of seven consecutive wins from 2001 to 2007.
Expected Features of the New Generation
Leaked images and early details suggest that the upcoming SUV will retain the classic boxy Pajero look, blending it with modern upgrades and advanced technologies to meet the expectations of adventure enthusiasts. The most anticipated features include:
A boxy, retro inspired exterior with modern lines
Vertical LED headlights for a distinctive presence
Muscular wheel arches for a rugged appearance
A reinforced chassis designed for tough off road conditions
An all new engine paired with advanced four wheel drive options
Enhanced suspension systems aimed at improving off road performance
Updated safety features and the latest infotainment technologies
A Motivational Message from Ralliart
The campaign wraps up with a powerful message from the Ralliart team, shared on the brand’s official X account:
Happy New Year. May this year be the start of new adventures for you. Starting today, we are launching a new corporate commercial infused with our passion from the world of motorsports. No matter how many setbacks or failures you encounter, never stop pushing forward. Ralliart is committed to moving ahead toward new adventures.
With this emotional campaign, Mitsubishi makes it clear that it is determined to reclaim its place as a pillar of Japanese automotive excellence. The brand is promising its fans an exciting new chapter, one that could see the Pajero name return with force to Gulf and international markets.
