For the past year, there had been no news on the Lancia Gamma series, but recently, Stellantis announced an eagerly awaited teaser campaign. The new Gamma model will be produced at the Melfi factory in Italy, with production expected to begin in 2026.
Lancia's CEO, Luca Napolitano, stated: "The new Lancia Gamma marks an important step towards our future, embodying our brand's commitment to sustainability and high performance while celebrating the elegance that has defined Lancia for decades.
By manufacturing it in the historic Melfi factory, we enhance our connection to Italy's rich automotive heritage and showcase our vision for an electric future.
Gamma will represent the core values of Lancia: innovation, style, and the pursuit of excellence."
Furthermore, Lancia revealed its roadmap for the next decade, with electrification at the forefront. The new Ypsilon will debut in 2024, followed by the flagship electric Gamma in 2026, culminating in the fully electric Delta in 2028.
The Italian brand confirmed that the upcoming Ypsilon will be available in both hybrid and electric versions. However, starting in 2026, Lancia will focus on launching new electric vehicles, and by 2028, its lineup will consist entirely of electric models, meaning the hybrid Ypsilon will not continue production.
In 2026, Lancia is set to launch its first exclusive electric vehicle, measuring approximately 4.7 meters, comparable to the BMW 4 Series. Luca Napolitano noted that it will be a stylish fastback based on the STLA medium platform.
